6 Ways to Strengthen Your PR Writing - Heying
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August 3, 2017

6 Ways to Strengthen Your PR Writing

Writing is one the most important skills to master in the field of public relations.

Although PR writing has different styles, the basic writing principles still apply.

Here’s 6 steps to improve your PR writing:

 

  1. Open with a strong and compelling lead

Beginning with a lead that grabs the reader’s attention will compel them to keep reading.

 

  1. Read your copy aloud

Before publishing, reading the content out loud is a helpful way to prevent editorial mistakes that may have been skipped over while skimming.

 

  1. Say more with less

Instead of fulfilling a minimum word count with “fluff,” tighten your copy. Cut filler, simplify sentences, and delete jargon. Being brief is key.

 

  1. Immerse yourself in great writing

Reading the work of other writers, whether it’s in books, magazines or newspapers will help you improve your craft.

 

  1. Eliminate passive voice

Passive voice makes writing appear “weak.” Using active voice throughout your writing makes it cleaner, tighter and more authoritative.

 

  1. Keep writing

Practice makes perfect—writing is no exception. Repetition is the best way to hone in on your writing skills.