How to Increase the Visibility of Your Blog Post
Building (and maintaining) a successful blog can sometimes be uninspiring and hard to keep up. Each business will have a different goal for what they want their blog to achieve, however regardless of your goal, we all want people to read and enjoy it. While there are several ways to boost your blog, below are six key tips to help increase your views.
To ensure your blog post will be read by the masses of the worldwide web, it is of upmost importance that there is a well-defined audience. Creative ideas get easier for each post when you have a defined audience to target. Ideas can be mixed and matched from a wide variety of subjects and applied to the problems that your target audience cares about. To get started, act as if you are writing to just one person and they are consuming the entirety of the post each week. This will make writing much more enjoyable for both the writer and the reader.
- Be Strategic in Your Timing
Research shows that the best days to post blogs are Wednesdays closely followed by Tuesdays. By this point, the new-week buzz of Mondays has worn off and the excitement for the weekend is yet to come. People are typically bored by midweek and looking for something to do while sitting at their desks. As for time of day, think about your intended audience and what a typical day looks like for them. Aim to post your blog during what might be “down time.”
- Use Social Media
When it comes to social media, there’s no shortage of platforms to choose from. That being said, don’t spread yourself too thin by trying to incorporate multiple different platforms. By focusing on one or two, the quality, time and effort will shine through. Depending on which social media platform to use, you must first identify your target reader and assess which social media platform they would likely use. Research has shown that Facebook, Twitter, Linkedin, Google+ and Pinterest generate the most blog reading traction. Once your blog starts getting traffic from social networks, you’ll be able to analyze the traffic to determine if your target reader is visiting your blog.
- Update and Republish Old Blog Posts
When reading a blog post, readers typically do not scroll through your archives to see what was posted months ago. When republishing an old blog post, the new post should be read carefully through again to see if there were any typos or grammar mistakes. Next, it should be updated to fit with what’s happening today. All links should also be checked to ensure they link to the correct spots. Finally, spend some time to make the post appear a slight bit more attractive to the eyes of the readers by updating any images or headlines.
- Create a Content Calendar
Research has shown that 42% of people achieve their goals when they write them down first. Creating a calendar is a powerful thing because it urges you to act. You can see your accomplishments happen as the posts are completed. It also helps with your content marketing plan because instead of searching for hours on end what your new post will be about, the topic will already be laid out. There is no more searching for ideas.
- Add Images
Using images not only gives color and variety to each post, but it also offers a visual aid that helps in developing the point. The quality of the image is also of importance. The higher quality of the images that are used, the more professional the blog post will appear.