In this age of technology, social media is a key component in keeping your business at top-of-mind. You don’t feel like a pro? Not sure where to start or what to say? No problem! Follow these 4 tips to master social media for your business and get ready to reap the benefits.
Like any other form of marketing, social media for businesses can be challenging. Creating great content, growing an audience and increasing engagement is no simple task. With all that hard work standing in your way, it’s not surprising that brands often give up on social media after just a few months.
Generally, it takes eight to twelve months of consistency to really get the hang of social media marketing. Not only to get a consistent content stream going, but to figure out what your audience resonates with and what they don’t. The first thing that businesses can do to find success is make a commitment to social media.
- Be authentic.
The second social media tip for businesses is to always (authentically) be you on social media. No one wants to read uninspired content from “brand robots.” Show your personality and have fun with it! It’s all about providing your audience with the opportunity to connect with you. The best brands out there share a common point of view with their fans. Success on social media isn’t solely about showing off your product. It’s about connection and experiences.
- Listen to your audience.
Social media is such a valuable and unique marketing tool in that it offers a platform for businesses to communicate and engage with customers. Use this to your advantage. Instead of dominating your feeds with promotional content, listen to what your audience wants, assess what they respond to and adjust accordingly.
Another advantage? Your customers are the best source of inspiration for content and can offer live feedback. Lots of businesses are sitting on a never-ending gold mine of content ideas by simply looking at their frequently asked questions, or what people are asking on social media. If you’re stuck on what to post, look to your customers first for ideas before anything else. Great social media programs are built around listening to customers, not promoting to them.
- Don’t spread yourself too thin.
It’s easy to get caught up in the whirlwind of the world wide web. We want to be everywhere at once and try everything because we’re sure that this network will have the most impact. The key is to select just a couple platforms to really focus on. Your dedication will shine through and readers will notice. Instead of getting average results across the board, develop content unique to each platform in accordance with what that audience will resonate with most.