Unfortunately, most of us know too well the stinging burn that results from excessive sun exposure. If only we could go back in time to apply more sunscreen and avoid the pain. But all we can do is take care of the damage and be more prepared for our next beach visit.
Maybe there is more to be learned from a sunburn than just the need for sunscreen and shade. Like a trip to the beach, a social media campaign can start out enjoyable and end in discomfort if not properly managed.
Here are three social media lessons to be learned from a painful sunburn:
1. Think ahead.
Before going to the beach and to the pool, you should always stop and put on sunscreen. Taking the extra five minutes to put on that Hawaiian Tropic could save you from the damage the sun is trying to cause.
Before you jump right into a new social media campaign, create a calendar. Planning out what you want to post will help you stay organized and stop you from missing anything important.
2. Listen to others.
Did anyone ever tell you to put on sunscreen and soon after you regret not taking that advice? We often think we know it all, but discover that if we would have just listened, many of our problems could have been avoided.
There are several websites and blogs that offer advice on how to handle social media and marketing problems. When you find yourself in these situations, browse the Web for helpful solutions from industry experts.
3. Follow up.
Using aftercare skin treatment may be just as important as using sunscreen in the first place.
Like using Aloe Vera after a burn, following up on social media after posting content is just as important. You can respond to customer comments and complaints and see what content is getting the most interaction and reactions.
Much like avoiding or recovering from a sunburn, a successful social media campaign can be achieved by thinking ahead, listening to others and following up.