August 31, 2017
Are you experiencing law firm blogging burnout? Coming up with new topics that are relevant and engaging can be a struggle. Here are seven ideas for creating a great law firm blog content.
- Law firm blog ideas are everywhere
Daily events can potentially turn into a blog post, or at least inspire good topics. From interaction with clients and discussions with attorneys to news and things that happened in court, all daily events can potentially turn into a blog post. Or at least inspire good topics. Writing ideas down throughout your day is a good way to have a growing list of topics to draw from when you sit down to write.
- Set up an annual calendar for your law firm blog
Develop a content plan that includes everything you are planning to publish over the upcoming year and the associated deadlines. Think about what is happening in your potential client`s lives in specific times of the year. It is easier to create timely and relevant content during holidays, commemorative dates, awareness dates, and annual or seasonal events. Some of the possible topics are: alcohol consumption during major holidays, tax benefits of estate planning in April, how divorcing parents should manage school vacations or educational blog contents for Equal Pay Day.
The key is skim over a list of holiday and awareness dates that are related to your clients and add them to your law firm`s content plan.
- Interview other attorneys, judges or locally important figures
Are you looking for fresh content and new perspectives? Interviewing well-known professionals can attract readers to your blog and increase the potential that your blog content will be shared. Furthermore, conducting effective interviews is also a great networking strategy because it connects you with potential referral sources and develops relationships with them.
- Get inspired by news and blogs
Another great way to find engaging content is by gathering blogging inspiration from the news. Posts about recent news demonstrate thought leadership, engagement with your practice and can also help grab readers` attention (especially if they have been following that topic themselves).
- Blog about common misconceptions or misunderstood legal terms
Legal terminology can be really confusing and intimidating for your clients, especially if they don’t have a legal background. Blogging about common misconceptions and misunderstood legal terms not only helps potential clients better understand their case or matter, but it can also help establish your law firm as a trustworthy resource. These type of posts have a great potential to be engaging and shareable!
- Google terms related to your law firm’s practice area
Try learning what people are searching for related to your practice area and the kind of terminology they use to search for that information. By doing a quick Google search and using the sections “people also searched for” and “searches related to”, you are identifying potential blog post ideas that may specifically interest your potential clients. Also, this will increase the likelihood that your law firm`s blog content will appear in search results for relevant queries, as well as that potential clients will engage with your blog contents.
- Step away from your law firm`s blog
We all know what it is like to be staring at a blank page for 30 minutes and not having any ideas. The best solution is to take a break, go for a walk and do something else you enjoy. Your brain will keep working and generating new ideas in the background while you are engaged in another activity.