As a PR student there is no better time than now to perfect the skills you’ll be using in your career. Here’s our top 5 tips on how to prepare for you PR career as student:
- Network like it’s your job (because it is)—As a future PR pro, networking is a skill you’ll have to master in order to thrive. College is the perfect time to hone in on your networking skills . Consider every person that you meet at school or clubs—professors, fellow students, visiting speakers, club members, etc.—as a new member of your network. Focus on building relationships, and take the initiative to get out there and meet people.
In-person networking isn’t the only way to get yourself out there, an active social media presence can be a powerful tool for you as you start your career. Take the time to be active on social networks, making special effort to connect with the right people. Starting a blog is also a great way to share your thoughts and stretch your influence.
- Get journalism experience—It’s important to get into the mind of a reporter. When you start to see things from a reporter’s perspective, you learn how to craft better pitches as well as how to interact with reporters in a better way.
- Get as much feedback as you can—You’re young and you still have a whole lot to learn. Take advantage of your time as a student to get as much feedback from others as you can. Don’t be afraid to receive criticism from your professors or your managers at your internship. View all feedback as the opportunity to better yourself.
- Read. A LOT.— Reading about PR on a daily basis should be a priority. You have to stay current with what’s going on in the PR industry. Follow some of the top PR blogs and website, read up on all the PR books you can find, and read the news to improve your storytelling skills.
- Write. A LOT.—Writing is a skill every PR pro must possess. You need to learn how to write clearly, concisely, and compellingly. Practice by blogging, keeping a journal, posting actively on social networks, write mock press releases, write for the school paper; anything that’ll help you practice this vital skill.