The survivors of the zombie apocalypse become a family under the leadership of Rick, and their chaotic and unpredictable lives they now lead have forced them to learn new skills to survive.
In a similar manner, PR professionals must be prepared to handle situations quickly and without hesitation.
While we are not fending off zombies like Rick and crew, there are a few lessons PR pros can learn from “The Walking Dead”:
- Avoid lifeless press releases. Reports will mostly likely delete or ignore your release if you do not write a captivating message with a concise headline. You need to captivate the reader or your release will float around the internet with other unread releases – much like a herd of roaming “walkers.”
- Clear communication is crucial. In PR, your relationships with your clients should be your first and foremost priority. Just like when Rick lays out what must be done and by whom, you must have a clear strategy with goals and deadlines in order to provide the client with desired outcomes.
- Plan ahead. Whether you are crafting a crisis management strategy or advising clients on their organizations’ day-to-day activities, PR pros must plan ahead. Likewise, Rick and his fellow survivors plan escapes and attacks ahead of time to keep themselves as safe as possible.
- Tell your story. As a PR pro, you must continuously think of new and innovative ways to tell your stories. Similar to how Rick and his fellow zombie-apocalypse survivors find new ways of enduring the zombie apocalypse.