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Market Your Law Firm Effectively and Efficiently

Don’t Underestimate Word-of-Mouth

Word-of-Mouth advertising is the process of actively influencing and encouraging organic word-of-mouth discussion about a brand, organization, resource or event. Research shows that 92% of consumers will believe a recommendation from friends and family over any other type of advertising.  Many lawyers and attorneys make the claim that past clients are the best way to gain new clients. This is why you not only want to be effective in the services you provide, but you also want to create a positive and impactful experience.

Build Relationships with Clients That Are Meaningful

Building meaningful relationships with your clients goes beyond good customer service. By being authentically you in your interactions with clients, not only will you be received as more trustworthy, but clients will appreciate that you see them as more than just a paycheck. Create an experience for your clients rather than just providing a service. They will appreciate it and your practice will benefit.

Shine a Spotlight on Your Online Reviews

One way to spread word-of-mouth is by integrating a “Client Testimonials” component on your website. Not only does it act as free advertising, but the constant content and multiple mentions of your firm will increase your firm’s search engine results. Utilizing client reviews increasing readers’ awareness of who you are and what you do.

Build a Quality Website

Having a professional and user-friendly website is the single most beneficial way to advertise your business and reach prospective clients. Not only will your website increase brand awareness to potential clients as well as your competition, but it will also give you one more opportunity to provide exceptional customer service by opening two-way communication with the community.

Utilize Social Media

Being present on social media is quickly becoming one of the most important aspects of digital marketing. This provides remarkable benefits that help reach millions of customers worldwide. Social media allows brands to connect with their customers in a quick and engaging way, it is cost-effective because majority of the world already own smartphones and are present on social media and helps build a positive image in the customers eyes because the brand is actively engaging on social media.

How to Increase the Visibility of Your Blog Post

Building (and maintaining) a successful blog can sometimes be uninspiring and hard to keep up. Each business will have a different goal for what they want their blog to achieve, however regardless of your goal, we all want people to read and enjoy it. While there are several ways to boost your blog, below are six key tips to help increase your views.

  1. Audience

To ensure your blog post will be read by the masses of the worldwide web, it is of upmost importance that there is a well-defined audience. Creative ideas get easier for each post when you have a defined audience to target. Ideas can be mixed and matched from a wide variety of subjects and applied to the problems that your target audience cares about. To get started, act as if you are writing to just one person and they are consuming the entirety of the post each week. This will make writing much more enjoyable for both the writer and the reader.

  1. Be Strategic in Your Timing

Research shows that the best days to post blogs are Wednesdays closely followed by Tuesdays. By this point, the new-week buzz of Mondays has worn off and the excitement for the weekend is yet to come. People are typically bored by midweek and looking for something to do while sitting at their desks. As for time of day, think about your intended audience and what a typical day looks like for them. Aim to post your blog during what might be “down time.”

  1. Use Social Media

When it comes to social media, there’s no shortage of platforms to choose from. That being said, don’t spread yourself too thin by trying to incorporate multiple different platforms. By focusing on one or two, the quality, time and effort will shine through. Depending on which social media platform to use, you must first identify your target reader and assess which social media platform they would likely use. Research has shown that Facebook, Twitter, Linkedin, Google+ and Pinterest generate the most blog reading traction. Once your blog starts getting traffic from social networks, you’ll be able to analyze the traffic to determine if your target reader is visiting your blog.

  1. Update and Republish Old Blog Posts

When reading a blog post, readers typically do not scroll through your archives to see what was posted months ago. When republishing an old blog post, the new post should be read carefully through again to see if there were any typos or grammar mistakes. Next, it should be updated to fit with what’s happening today. All links should also be checked to ensure they link to the correct spots. Finally, spend some time to make the post appear a slight bit more attractive to the eyes of the readers by updating any images or headlines.

  1. Create a Content Calendar

Research has shown that 42% of people achieve their goals when they write them down first. Creating a calendar is a powerful thing because it urges you to act. You can see your accomplishments happen as the posts are completed. It also helps with your content marketing plan because instead of searching for hours on end what your new post will be about, the topic will already be laid out. There is no more searching for ideas.

  1. Add Images

Using images not only gives color and variety to each post, but it also offers a visual aid that helps in developing the point. The quality of the image is also of importance. The higher quality of the images that are used, the more professional the blog post will appear.

5 Tips to Give Your Content a Boost

Below is a list of tips that will help you craft content your readers will care about and want to read more of. Make these tips a checklist that you can reference when creating your own content in the future.

  1. Readers come first

Take yourself out of the equation. Be 100 percent impartial and put the interests of your readers first. Put out content that will not solely promote your brand, but also what it stands for. Think of your audience and assess other topics relating to your business they may have an interest in. The content should focus on the consumer, not solely the brand.

  1. Make it interesting

Develop evergreen content- stories that are always of interest to your readers. Do your research and stay up to date with current events. Put a twist on a current controversy or apply your take on a hot topic. At the end of the day, no one wants to read the same story twice.

  1. Be authentic

Avoid all the stiff language that builds a barrier between your readers and you. You should want your readers to feel welcomed in your space. Developing a unique voice and tone is the starting place for content creation. Stay true to your brand and speak in a tone that will resonate with the audience you are trying to reach.

  1. Create attention-getting headlines

Brilliant headlines bring in the clicks, are memorable and shareworthy. Your headline, more often than not, acts as the first impression and is what gets your reader to click. Research shows that 55% of visitors read your articles for 15 seconds or less so the overall goal is to grab your readers’ attention and keep it.

  1. Use visuals

Your content should look and feel aesthetically pleasing. Whether or not we will all admit it, picture books and guilty-pleasure magazines are still the most fun to read. 65 percent of people identify as visual learners. Not only are pictures more fun, but when used properly, they can help your readers understand your content more clearly. The same applies to web content. A story is more likely to be read and comprehended by readers when an image is associated with the text because users love images, whether they be photos, infographics or videos.

 

Which Social Media Platforms are the Best Fit for Your Law Firm

With so many social media platforms out there, it’s hard to decide which your law firm should be on. Don’t spread yourself or your law firm too thin, focus on platforms that fit your industry. Facebook, LinkedIn, Twitter, and Instagram are four social platforms to consider for your law firm. Each serves a purpose that is ideal for some audiences and but fails to reach others.

Facebook

Facebook is a versatile platform that allows for specific page formatting for business versus personal profile pages. It is a site that has shown consistency in its growth since its creation nearly 16 years ago. Creating a Facebook page for almost any law firm will prove to be effective because of the vast demographic of users on the site.  Once your firm has a Facebook page, boost your likes by posting consistent content and interacting with your community.

LinkedIn

The Pew Research Center found in 2018 that 90 percent of LinkedIn users are also on Facebook, this means that these two platforms go hand-in-hand in terms of audiences. While Facebook serves as a more casual platform for photo and news sharing, LinkedIn serves as it’s professional and business-minded counterpart. Whether it is a blog post or a job post, LinkedIn is a great place for your law firm to be present in the online business community. Encourage employees to connect with your firm’s page to create a profile that is an accurate representation of your law firm.

Twitter

Twitter is a platform that provides a space for conversation with your client base. With a 160-character limitation, the goal is to be succinct and to the point, while remaining conscious of hashtags and key words. If your law firm is actively publishing blog posts and you frequently find news relating to your industry, Twitter could be key in expanding a positive conversation around your law firm.

Instagram

Instagram is all about images, promoting your brand through photos and graphics. In order to cultivate an active presence on Instagram, you need content, and that means intriguing images with text to match. An Instagram is likely only a good fit for your firm if you have plenty of content, otherwise you risk posting repetitive images or becoming inactive.

Social media can help you to increase your law firm’s visibility in the community, but only if it is active. Keep your profiles on a post schedule through social media management applications like Buffer and HootSuite. Tools like these allow you to schedule posts ahead of time so your social media is flowing, even on your busiest days.

Key Ways to Generate Traffic to Your Law Firm Website

Ever ask an attorney or law firm how they increased their clientele list? They most likely told you: boosting website traffic. Below are five tips to help your firm generate traffic to your site, boost client morale and foster relationships ensuring communication and trust.

  1. Communication is key

    Two-way communication between clients and legal service firms is necessary. Some people prefer email, some prefer to pick up the phone and talk, and some may just show up at the front door. Making sure your correct phone number, email and address are displayed prominently on the website is top priority.

  2. Be creative, and to the point
    When a user comes to your site they should be able to find out what types of clients your law firm serves, locate the office, understand the kinds of services you can provide, and what distinguishes your firm from competitors.
  3. Embrace your feedback

    Allowing your audience to post reviews can help your firm in more ways than one. More often than not, prospective clients are far more likely to trust other consumers who have had a positive experience. Responding to reviews can also be a key component in showing clients who you are. Whether the review is positive or negative, people appreciate someone who takes the time to clear up discrepancies or thank those who speak highly of your firm.

  4. Optimize for mobile

    With mobile becoming a vital part of the online search, there should be no second guesses about implementation of new technology. Research shows that 60 plus percent of people browse the internet using their smartphones. With statistics like these, mobile is taking over, and you need to utilize mobile access or get left in the dust.

  5. Ask the audience

    Include open forums where users can comment and share their feelings with the website. This keeps constant communication with those who have access to the platform.

 

What Instagram TV is and What it Means for Your Social Media Content

As social media platforms are becoming more competitive, constant updates and feature launches have become the norm. The latest feature launch everyone is talking about came from Instagram. Last week Instagram announced the launch of Instagram TV, an addition to the social application that’s opening doors for influencers, brand pages, and even personal social media pages.

 

What is Instagram TV?

Instagram TV, also known as IGTV, is a TV portion of the app illustrated by a small television icon in the top right corner of the app. The TV icon takes you to a portal created just for IGTV channels. In the portal, videos that reflect your interests are displayed, along with “Following,” “Popular” and “Continue Watching.” IGTV also exists as a standalone app that can be downloaded on both iOS and Android.

What sets IGTV apart from other streaming sites is that the videos begin playing immediately when you enter the TV portal, eliminating the moments between users selecting a video and pressing play. The connection of a photo sharing platform with video streaming leaves potential for a seamless connection between the two mediums. The video length limitation on IGTV is 10 minutes, a huge step up from the one-minute limitation for videos posted directly to Instagram.

 

What can Instagram TV do for your business?

The creation of Instagram TV means a whole new sector of content creation for social media. With less limitations on videos and more time and space for creating and editing content, reaching your audience with video is now that much easier. Much like podcasts, videos are a great way to start a conversation with your followers and get them engaged in your content.

While IGTV may not be the perfect fit for every brand, for some it can prove to be essential in expanding a social following.

Less than a week since it’s launch and IGTV is already full of an assortment of content from major influencers and brands. Whether it’s conversational videos from celebrities or cooking videos from food-focused Instagram pages, IGTV is shifting the way we interact through video.