July 6, 2017
With an infinite amount of content posted and uploaded to the internet every minute, there’s very little chance that it’s all great.
So how do we create a content strategy that cuts through the noise? How do we generate content that excites and inspires our audience? Most important, how do we use that content to generate sales, revenue and customers?
Here’s our tips on how to create the most effective content:
- Start by asking why.
Before you even start typing, ask yourself why you’re writing.
Too much content is produced without consideration for its purpose. What will this piece of content achieve? Why is this content so important?
By answering these questions, you’ll give your content purpose and focus. That means you’ll create better content.
- Tell a story.
You don’t have to come up with the next best-selling novel, but try weaving stories into your content. Stories are infectious. They keep us reading; they intrigue us. A story gives your brand a human side, making it more relatable.
- Start recycling.
Good content should take hours or even days to create. Don’t waste it with just a blog post
Use the scraps for a podcast or a video. Take the key bits of data, and turn them into an infographic. Host a webinar or a live chat. Recycling content gives you multiple chances to use your research and insights.
- Go live.
Live streaming is too important to ignore in this day and age. Facebook has altered its algorithm to prioritize live streams, and Snapchat and Twitter have made live, instant video a core part of their platforms.
If you’re not coming up with live streaming ideas for your business, you’re missing out on the fastest growing content element of 2017.
- Deliver it faster.
It’s easy to get creative with content ideas. However, don’t forget about the tech aspects.
Speed matters when it comes to showing off your content. If you’re curious about how fast your website server responds, check out the speed checker at Bitcatcha. You might want to prioritize speed after seeing your results.
- Embrace native advertising.
For the uninitiated, native advertising is advertising that blends into the content you produce. For example, National Geographic might publish a piece about the Canadian Rockies, but it’s paid for (and sponsored by) the Canada tourism board.
It’s neater and less intrusive than banner ads or popups, and it generates direct income from content.
- Start using data and analytics.
It may be a bit boring but it will help you see your content strategy much more clearly.Look at which content is working. What generates the most clicks? What content is shared most often? Which stories generated the longest time on site? Which drove conversions to your products?
Identify what’s working, and do more of it. Ditch the ideas that don’t hit the mark.
Next, get deep into your audience analytics. Who are your readers? Determine their location, demographics and interests. You can mine all this data through Google Analytics and social media metrics. Find this information, and use it to create better content.
- Double your promotional time and efforts.
Too many content marketers are still focusing on quantity over quality. Pumping out hundreds of blog posts is not a content strategy. Generating engagement is.