Don’t Underestimate Word-of-Mouth
Word-of-Mouth advertising is the process of actively influencing and encouraging organic word-of-mouth discussion about a brand, organization, resource or event. Research shows that 92% of consumers will believe a recommendation from friends and family over any other type of advertising. Many lawyers and attorneys make the claim that past clients are the best way to gain new clients. This is why you not only want to be effective in the services you provide, but you also want to create a positive and impactful experience.
Build Relationships with Clients That Are Meaningful
Building meaningful relationships with your clients goes beyond good customer service. By being authentically you in your interactions with clients, not only will you be received as more trustworthy, but clients will appreciate that you see them as more than just a paycheck. Create an experience for your clients rather than just providing a service. They will appreciate it and your practice will benefit.
Shine a Spotlight on Your Online Reviews
One way to spread word-of-mouth is by integrating a “Client Testimonials” component on your website. Not only does it act as free advertising, but the constant content and multiple mentions of your firm will increase your firm’s search engine results. Utilizing client reviews increasing readers’ awareness of who you are and what you do.
Build a Quality Website
Having a professional and user-friendly website is the single most beneficial way to advertise your business and reach prospective clients. Not only will your website increase brand awareness to potential clients as well as your competition, but it will also give you one more opportunity to provide exceptional customer service by opening two-way communication with the community.
Utilize Social Media
Being present on social media is quickly becoming one of the most important aspects of digital marketing. This provides remarkable benefits that help reach millions of customers worldwide. Social media allows brands to connect with their customers in a quick and engaging way, it is cost-effective because majority of the world already own smartphones and are present on social media and helps build a positive image in the customers eyes because the brand is actively engaging on social media.