Facebook is a prominent resource in advertising your business, with a variety of ways you can target potential customers. Whether it be swapping out images or altering the tone, small changes can have the largest impact on your advertisement.
The development of your target audience will determine the overall effectiveness of the advertisement. Although targeting a certain age group or location may seem like it’s restricting potential clients from seeing your ad, Facebook offers a variety of ways to enhance and personalize the message. Let’s check out 7 approaches to make a lucrative and profitable ad.
- Financial Capital
Now Facebook has an option to target your audience based on their financial resources. Under the Demographic setting, people can be concentrated based on their overall income or net worth. Age, occupation, number of children, and property information factor in to determine the level of financial capital.
- Age and Gender
If you are creating an advertisement to market to only local customers, it is possible to designate an age and gender limitation on your audience. In the U.S you can limit your market by zip code as well. For example, your business is in Scottsdale, Arizona and wants to narrow the market to males between the ages of 20 and 30 who live in Downtown and Old Town Scottsdale.
- Business Field
People can be targeted based on the field they work in or occupation type. In this category, there is an option to market towards the type of office (home office, small office, small business).
- On the Hunt
Under the Behavior section on ad settings, you can adjust your advertisement to target those in search of your product. For example, if you sell music equipment, you can specify your market to those within the music industry looking for materials.
- Parents and Kids
Facebook has gone as far to differentiate between parenting lifestyles. Whether they are Moms of High School Kids, Corporate Moms or Moms of Toddlers, this section can target parents by the age of their children to determine the marketing strategies of each complex family type.
- Culture Gap
Most Millennials aren’t interested in the same businesses as Baby Boomers. Generation gaps can be individually targeted to craft a market for each group.
- Ethnic Affiliation
This targeting technique is only available in the U.S. Businesses are able to characterize their market to a variety of ethnic communities.
Facebook presents an excellent resource to filter your target audience for the desired needs of the customer. Relationship status, political views, employment and online shopping frequency are all potential setting adjustments used to target your audience. Search through the settings to find what option best suits your style of business advertising.