Few things are more important than the personal relationships you build with people in your life. Especially working in the public relations industry, we understand that relationships are at the heart of our occupation. After all, it is our job to connect our clients to potential customers, suppliers, business partners, collaborators, inspirational leaders, mentors – even friends.
Here are 4 ways to help your clients to network and build the relationships they need:
- Invite your client to a networking breakfast, lunch or dinner as your guest: This is a great place for you to build a stronger relationship with your client, as well as the chance for them to expand their own networks.
- Host a smaller, more private event at your client’s workspace: You might invite consistent customers or suppliers that you want to thank; potential partners the client has not met before; or members of the media who are simply acquaintances. No matter what strategy you go with, inviting people to a small gathering is a surefire way to get to know them on a more personal level.
- Attend special events: Whether as a spectator or a volunteer, attending local events allows the client to give back to the community, while simultaneously meeting people along the way. Your client might also consider joining relevant boards or committees.
- Boost your client’s LinkedIn presence: It’s no surprise that social media plays a key role in networking these days. If used properly, LinkedIn is full of potential. Teach your client how to embellish their profile, invite others to connect and even message potential clients to get together for coffee.