With summer officially ending, fall is rapidly moving in. However, just because the seasons are changing doesn’t necessarily mean our PR strategies need to. Rather, PR pros just need to improve their approaches with fresh ingredients to trigger public interest, add value, or spice up conversation.
This fall, PR pros should take advantage of the holidays to harvest some fresh ideas in order to stay ahead of the competition.
Here are a few things to consider:
Go beyond the norm: Don’t just focus on the most popular events. Many businesses will strictly create PR strategies surrounding Halloween, Thanksgiving, Black Friday, and other favorites. While these are very important, it is also vital to consider events that matter for your local community. Go above and beyond in order to reach different audiences.
Out with the old, in with the new: Your strategies should stand out as different. They should be inspiring and create interest. Straying away from what everyone else is doing will give your campaign more of an appeal.
Don’t ignore mobile trends: Our society is constantly on the move and therefore, constantly on their phones. Make sure that your website and other content is easily accessible and can be easily shared on smartphones and tablets. Also, don’t skimp on your social media. Cover all of your bases and make sure your company is at least present on Facebook, Twitter, Instagram, and LinkedIn.