After a long, cold, snowy San Diego winter (…yeah right!), hooray! Spring has arrived. And you know what that means – flowers blooming, warm weather, longer days, etc. One of the most crucial parts of the season, however, is spring cleaning. While spring cleaning is typically associated with cleaning your home (which we all know is needed, especially since you ate popcorn on your couch while watching Netflix all winter), spring is the perfect time to revisit different areas of our professional lives, decide where improvement is needed, and conduct a professional “spring cleaning”!
Here are some tips to help you clean up your professional PR life:
Clean up your media lists at work.
No one wants to open their closet and find they have tons of clothing but NOTHING to wear, and no one wants to open a media list and find they have tons of contacts, but no one to pitch. Spending the time to find valuable articles, uncover new reporters and follow media movement can make all the difference.
Throw out unnecessary items.
Delete old emails, folders, and documents that are creating unneeded clutter on your computer, your desktop and in your life. Try to delete all emails that you haven’t touched and more than two years, and definitely consider deleting those that have been sitting in your inbox for more than 6 months.
Check in on client strategy at work.
Everything at work might be fine on the surface, but that doesn’t mean it couldn’t use a little tidying up. If you’re consistently using tactics that are making the client happy, and getting results, you might think your job is done. However, it’s important to revisit your overall strategy several times each year, asking yourself, “Are these tactics (events, media engagement, earned or paid placements, etc.) helping us reach overall goals and contributing to our strategy?”
Finally, clean your social media.
Use this opportunity to revisit your social strategy. Ask yourself, are my client’s followers engaging? What content is working (and what isn’t), and where is the best content coming from? Consider chatting with your client about how you think social media is going, and come up with a best course of action to change any areas.
With all of this cleaning, valued clients will be impressed by your ability to not miss a beat and you’ll get a fresh start and a new chance to work toward your professional goals.