Spring is a time for rebirth, new beginnings and a fresh start. As a PR professional, this can also apply to your work and the relationships you make and help to blossom. There are some key steps that the best PR pros use to improve their relationships with clients and journalists and improve their chances of success.
- Do more research.
One of your jobs as a PR professional is to find data to back up what you are communicating. You must yourself fully understand the topic you’re writing about to communicate your intended message. Use data and find evidence to support your claims and to better convey your message to your audience.
- Get to know your clients.
In this digital era, communication is now a two-way stream. You must treat each client like a unique individual with a unique story to tell. Better targeting equals greater success in the PR world today. There are online tools you can use that can help target the best journalists to pitch your stories to. This will increase your odds of getting your story written and help your business to be more time efficient.
- Spend more time perfecting your writing.
Whether you’re dealing with events or crisis management in the PR world, many times, time is of the essence. You’re always going to want to try to get things finished as soon as you can. However, don’t forget that quality and correctness are just as, if not more so, important. Find the steady medium between quality and time management and work on improving your editing skills so you can perfect your work in less time.
- Don’t forget to follow up.
Show you are a proactive and reactive PR professional by following up with the people you are working with. Most journalists appreciate PR professionals reaching out. However, don’t call multiple times before giving them a chance to call you back. Remember, they have a time frame they need to work with, too.
- Consider pitching to new clients.
If you’ve already spent time reaching out to a journalist that hasn’t replied yet, try pitching to someone new. A journalist could just be too busy to reply to you that your story isn’t in their realm at the moment. Try pitching to other journalists who cover similar topics so you can get your story pitch read by the most pairs of eyes possible.