People relate to other people. This concept can be used to draw people to your nonprofit by showcasing or discussing the people behind the organization and how society is benefiting. You want to tell stories that evoke an emotional response from your audience and draw out their sense of empathy. Viewers will be enticed to donate and follow the organization if they see that their donations are going directly toward helping the nonprofit’s mission.
Set Goals and then Strategies.
Before you start deciding how to promote your nonprofit on social media platforms, have steady goals already in place. Have a plan to reach “X” number of followers in “Y” amount of time. By having your goals in mind already, it will be easier to think of strategies of how to accomplish those goals on your social media channels.
Use Video to Your Advantage.
Video is a great resource for your social media toolkit. In this digital era, the use of multimedia content and video is becoming more and more essential in promoting your organization and conveying messages online. Optimal length for videos on social media should be between 30 and 60 seconds, according to eMarketer. Give viewers enough information to entice them to keep watching. However, don’t make videos so long to the point where viewers won’t finish watching and could risk losing the meaning of the message.
Add a “Donate Now” Button
Nonprofits rely on donations from people who want to further the organization’s cause. It’s not a bad thing to ask for help. Avoid being flashy about donation needs but don’t make it difficult for viewers to find out how they can help your organization. Instead, tell your stories to them and then give them an easy and direct way that they could give to your organization.
Monitor and Measure.
A big part of PR is measuring how effectively your information is coming across to viewers. This can be tracked with social media analytics to measure the number of website viewers, searches, clicks and donations. Regularly check that your strategies are working to grow your social media presence and make adjustments accordingly.