The thought of satisfying your core audience may seem simple. But doing so while continuing to offer trending and relevant content can be quite a challenge.
Here are five strategies that can help you achieve social media success:
- Social Strategy Teams
Social media changes every three to six months (if not more frequently), so adaptation is crucial. It’s such an accelerated evolution cycle for a social editor to grapple with and succeed in. Especially when they’re the ones doing the day-to-day posting, pushing content, and paying attention to everything that’s going on.
- The “Secret Sauce”
The “secret sauce” involves social editors spending their time using social media as a listening tool and as the backbone of their job.
On social media, it’s best to be speedy, creative, and authentic. It’s also important to pay attention and have an observational attitude with your followers. Don’t be afraid to ‘dig in’ because there’s always something new to uncover that your audience will be interested in.
- Embrace Native Content
Social media changes very rapidly. What worked last year, doesn’t necessarily work now. Videos, photos, and other types of assets put on social media have become larger than they previously were.
In previous years, if a video or photo was successful, it might have been more of a coincidence than anything else. Today, it’s more strategic.
If you’re a content creator, your goal is to make someone read your content. The advantage now is seeing social media platforms as a place for consumption rather than a place for ‘gaming the system.’
- Standing Out with Video
Video is another strategy that can pay off if it’s done well. To achieve an increase in your audience members, diversify your sources and adjust your thinking.
There’s a real temptation for PR pros to structure videos exactly the way we would structure stories. Try to think about videos as telling their own story in their own way.
Another benefit of using videos on social media is that it can be a good way to experiment and test new topics.
- Battle of the Brands
A common challenge among companies is how to differentiate between brands for their audiences. For example, it’s especially tricky with women’s brands, whose audiences are interested in the same topics.
It’s important to understand what the audience is interested in and how to talk about it, so that readers can connect emotionally.