As digital marketing continues to grow, the amount of competition for views, clicks, likes and follows is steeper than ever before. It can be difficult to make your firm stand out when so many attorneys are investing a lot of money on their online marketing. One way to strengthen your social media presence and gain online attention is to create videos for your website or YouTube channel. Videos will give you an extra opportunity to explain your experience, connect with potential clients and generate website traffic.
How Will Video Marketing Benefit your Law Firm?
Considering the fact that an average internet user spends over 2 hours per day using social media and messaging services, effective videos can offer many advantages.
Increased traffic to your site. In addition to Google search results, potential clients also take to YouTube, Google Videos, Vimeo and other video-specific sites to find answers to their legal questions. Your video could lead them to your site and begin an attorney-client relationship.
You can explain complicated topics more simply. When discussing law, many attorneys speak “legalese” and sound too technical. In order to gain attention, videos used in law marketing are usually short so they force attorneys to explain concepts in the easiest way possible. This simplicity lets potential clients know you are knowledgeable but easy to communicate with as well.
Link your videos to your social media accounts. It is possible to connect across multiple mediums with one post, increasing the chances that an Internet browser will find their way to your firm.
Getting Started with Legal Marketing
Think of videos as an extension of your communication with clients, where you will be answering to their questions in a concise and understanding way. Here are a few tips to get your video marketing project started:
Keep your videos short. If it lasts longer than a few minutes, viewers will likely lose interest and be turned off by your site. Whether it is a frequently asked question, an attorney introduction or an explanation of a practice area, it is best to keep your videos short. Aim for an average of 2 minutes per video depending on the topic
Share everywhere. It is a great opportunity to generate a chain reaction, up traffic to your pages and promote the accounts that are linked to your video. When you share a video with someone, they can also share it with people, and it will keep people interested in what your firm is doing. \
Publish regularly. Having videos will be useless if you make only a few or if the information on your site quickly becomes outdated. Be consistent and post videos regularly to keep information current and increase your following online.