As the NFL season kicks off tomorrow night, millions of people are getting ready to play fantasy football. Fantasy football is not only a great opportunity for football fanatics to be involved, but it can also offer some lessons to PR professionals that will put them on the winning team.
Here are some tips from fantasy football that will help you excel in public relations:
- Know your stats.
Every week, fantasy football managers must decide who to choose as a starting quarterback or which running back to put up against the opposing defense. To assemble a dream team each week, you need to look at the stats.
This is no different in the PR world. You must do your research. Whether it is deciding which publication to offer an exclusive story or identifying which reporter would give your pitch a second look, you need to find the perfect fit.
- Remember that you could lose on “any given Sunday.”
Football is a game of inches and upsets. No matter how prepared you are for a launch or a release, something can go in an unexpected direction. Whatever you do, don’t panic. One slipup will not eliminate you from the game. Refocus your efforts and learn from your mistakes.
- Stay up-to-the-minute.
Injuries and changes happen so often in football, and either could result in one of your starting players being on the bench. If you are not aware of the latest injury reports, you might start a sidelined player.
In PR, if you’re not current with industry news, you could miss an opportunity to get included in a clutch story. So remember to keep your head in the game.
- Interactivity is good.
Fantasy football has so many participants because it enables people to feel like they’re a part of the NFL experience rather than just a fan or bystander.
A PR campaign that invites participation from the public is often more successful. People want to feel involved. Using PR in an interactive way allows an organization to engage directly with its core audience.
- Collaboration leads to wins.
Collaboration is an essential element of a successful fantasy football team. You’ll never draft the perfect team, but collaborating with others in your league and making trades helps set you apart.
In the workplace, collaboration is also the key to success. Everyone has different skill sets, and recognizing how each person can contribute to your cause will help you get the win.