As a lawyer, have you ever had the opportunity to have a non-rushed dialogue with someone you respect/admire or want to emulate? Imagine having the opportunity to speak to people you ordinarily wouldn’t or to ask someone else’s opinion on an important topic. If you want to differentiate yourself from other professionals, display your expertise on a subject and connect with other people, you should invest in podcasting!
Podcast is a series of audio or video media files that are released episodically and downloaded through web syndication, like iTunes. Think of a radio show that you edit in advance but then you decide to release it on the Internet instead of over radio. The entire experience is invaluable and worth the time. Here are some top podcasting tips for lawyers:
1) Being a podcaster doesn’t make you special – creating excellent content does. Don’t get into podcasting just to say that you have a podcast! You won’t have listeners if you don’t create quality content.
2) Ask for help. Don’t be intimidated only because you are not an expert in editing or in graphic design. There are lots of people who are willing to help you with those things so don’t try to do everything on your own.
3) Your podcast can open doors. It can be an exceptional tool for creating a professional niche. You can lever your podcast for professional advancement and open the door for books, public speaking and jobs.
4) Have a co-host. Your podcast will be much more effective and fun if you have someone to interact with instead of only discussing a topic and talking to yourself. Another way to liven up your podcast is to invite guests to be on an episode.
5) Release a new episode every week. Consistency is key and you should release new episodes on the same day every week. Your listeners will expect and look forward to listen to your podcast and they will also appreciate if your show have some type of structure, so they know what to expect.
6) Your show should cover the topic of the week, and then stop. Don’t add anything just to fill time. Listeners often listen to podcasts when they are working out or in the car and they won’t listen to it if they think it’s too long. Keep it short, about 25 minutes long.
If you’re thinking about starting a podcast, find yourself a co-host and do it. It’s a fantastic and fun way to share your passion and build a name for yourself.