The Perks of Video Marketing - Heying
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May 19, 2016

The Perks of Video Marketing

Technology is advanced to the point that even the most amateur videographers can make great-looking videos for their companies. While traditional marketing techniques do work, making a video will boost your visibility and gain attention even more!

Here are seven benefits of creating and sharing videos online:

1.Increase Your SEO

SEO, or “Search Engine Optimization” is the process of getting visibility through the non-paid search engines. Because social media’s market dominance is growing, big search engines give a lot of value to videos. This means that on your website, your video’s SEO will rank higher than your article’s SEO.

2. Distribute Content via Social Media

Add your videos to the popular video-sharing sites: YouTube, Daily Motion, Vimeo, etc., as well as social media sites such as Instagram, Facebook, and Twitter. People are more likely to share a video than an article.

3. Increase Your Website’s Appeal

Add a video to your website’s homepage to increase visitor retention. People stick around if they see an entertaining video explaining your website or service.

4. Boost Sales by Alleviating Doubts

A video review can show things that cannot be conveyed with text, which is far more effective with increasing conversations about your product or service.

5. Better for Subscribers of Your Email Newsletters

A video-based email makes a nice change in someone’s inbox. Concepts can be explained clearer in a video, which will prompt the subscriber to open the more than a text-based email.

6. Personalize Your Customers’ Experiences

Make your customer’s experience similar to that of visiting an actual store. Use data mining to provide personalized video experiences, aimed at the individual customer’s buying habits, referencing past purchases.

7. Bonus: Get Famous on Facebook

Upload your videos to Facebook and share them to generate more engagement. Upload your video natively, not by using a YouTube link, so that you can boost all of your content and your page will get more visibility.