Winning Strategies for Father's Day PR - Heying
22006
post-template-default,single,single-post,postid-22006,single-format-standard,ajax_fade,page_not_loaded,,select-theme-ver-4.5, vertical_menu_transparency vertical_menu_transparency_on,wpb-js-composer js-comp-ver-6.8.0,vc_responsive
June 16, 2016

Winning Strategies for Father’s Day PR

Father’s Day is this Sunday! In addition to spoiling your favorite dad figures in your life while you grill-n-chill this weekend, keep in mind that Father’s Day can be a viable opportunity for success at work, too. According to the National Retail Federation, Father’s Day spending is expected to reach a record of $14.3 billion this year. If you’re a marketing and/or public relations professional, get ready to make use of the holiday in your PR efforts this weekend.

Here are some tips for winning PR for dad’s big day:

  • Use real-life people in your campaigns. Stories that feature real people not only win our hearts and minds, but they are more likely to earn coverage. Make real-life fathers and families the centerpiece of your Father’s Day publicity efforts.
  • Get emotional. It’s no surprise that emotional stories tend to be shared more frequently. Pulling at the heartstrings is not just a winning strategy when it comes to Mother’s Day – we know all dads have a soft spot deep down when it comes to their kids!
  • Be clever with hashtags. Using hashtags encourages social sharing, but make sure they reflect an equally clever idea. Last year, a home goods retailer used the hashtag #jokesfromdad, which generated a great deal of funny tweets and viral videos.
  • Don’t ignore gift guides. Just because a gift guide is predictable does not meant that it should be neglected. Top publications will share recommendations for gifts for dad. If your company produces a product for mass or male consumption, it is worth pitching the right targets.