How to Create a Homepage Customers Will Fall in Love With
As another Valentine’s Day passes, love is still lingering.
Think of your users in the same way you would your Valentine’s Day date. You want to impress them while keeping their interest long enough that they learn more about you.
To catch users’ attention, step up your game.
First impressions are key, and your homepage is generally the first thing people see. Your homepage can propel you toward a great date or leave you alone at the bar. Follow the tips below to create a homepage that will sweep visitors off their feet.
- Don’t overdo it
Keep your home page user-friendly. It can be tempting to want to impress your users with bright colors and poetic words, but users can become overwhelmed if too many graphics or text blocks crowd the space.
People like things that are clean and easy to read. Keep the text relevant and concise. The same goes with call-to-action buttons. Have no more than two, with simple, bold text such as, “Call Now.”
- Offer visitors something sweet
Who doesn’t love getting a heart-shaped box of chocolates on Valentine’s Day? The same thing applies to your users. People love gifts and always like getting a good deal.
Providing your customers with something unexpected will most likely convince them to buy something from your website. This enticing freebie might be a CTA button on the homepage or a pop-up screen that greets users.
- Take the words right out of their mouth
Users want to know what they’re getting without any gimmicks or sales talk. Most people visit your website to see what you offer and whether you meet the criteria for a second date.
One surefire way to make users’ lives easier (and your own) is to answer their questions before they even know what they are.
Questions might include:
What do you do?
How fast can you do it?
How much is it going to cost me?
What makes you better than everybody else?
Display the answers clearly and concisely on your home page to let your users know exactly what they’re getting.
- Let them know who you are
You don’t have to tell them all of your deepest, darkest secrets on the first date, but offer basic information. Lay out the things you do best and what you stand for as a company.
A simple way to tell users about yourself is with a tagline—a catchy phrase that clearly states what you do as a company, and how you do it.
Also, let them know your mission and what you stand for. That way, there are no issues or misunderstandings down the line. By telling users upfront about the kind of company yours is, you have a better chance of forming a meaningful, trustworthy relationship.
- Look your best
For a good first impression, dress for success. The look of your homepage says a lot about your company’s attention to detail, personality, and values. Key design aspects can have specific psychological effects on your users.
Certain fonts and colors evoke different emotions and feelings. For example, to create a sense of passion and urgency, use red. On the flip side, blue is more calming and reassuring. Maintain a consistent design throughout; sticking to a color scheme will focus the users’ attention.