6 Ways to Strengthen Your PR Writing
Writing is one the most important skills to master in the field of public relations.
Although PR writing has different styles, the basic writing principles still apply.
Here’s 6 steps to improve your PR writing:
- Open with a strong and compelling lead
Beginning with a lead that grabs the reader’s attention will compel them to keep reading.
- Read your copy aloud
Before publishing, reading the content out loud is a helpful way to prevent editorial mistakes that may have been skipped over while skimming.
- Say more with less
Instead of fulfilling a minimum word count with “fluff,” tighten your copy. Cut filler, simplify sentences, and delete jargon. Being brief is key.
- Immerse yourself in great writing
Reading the work of other writers, whether it’s in books, magazines or newspapers will help you improve your craft.
- Eliminate passive voice
Passive voice makes writing appear “weak.” Using active voice throughout your writing makes it cleaner, tighter and more authoritative.
- Keep writing
Practice makes perfect—writing is no exception. Repetition is the best way to hone in on your writing skills.