9 Components to Master Before Crafting Your Next PR Plan - Heying
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9 Components to Master Before Crafting Your Next PR Plan

Every PR campaign relies on a clear and attainable PR plan. Having a concise outlook on what your team will do is the key to an effective campaign. Here are 9 crucial elements to consider for your next PR plan:

 

  1. Objective

 

What is the ultimate goal of your public relations campaign?

Clear objectives help set up and guide the rest of the PR plan to your final goal.

 

  1. Goals and measurement

 

What do you want to achieve, and what will success look like?

 

Goals should be SMART: specific, measurable, achievable, realistic and timely.

Don’t let measurement be an afterthought. Measurement should be defined at the outset and tracked throughout a campaign to gauge performance.

 

  1. Publics or audience

 

What target audience do you want to influence?

The key to good PR practice is defining your public as robustly as possible. This may be based on behavior, location or a demographic. Having a clear audience in mind allows for more effective and relevant messaging.

 

  1. Research

 

This may sound like a given, but take the time to research the audiences you wish to reach.

 

 

  1. Insights

 

Your research should reveal insights that drive your strategy. Let the data shape your content ideas.

 

  1. Strategy

 

Your strategy statement should clearly and concisely summarize how you plan to achieve your goals.

 

  1. Creative

 

What content will your audience clamor for? It’s all about what they want.

 

  1. Channels

 

Modern PR campaigns must work across an array of platforms and channels. Earned or owned media content typically leads the way, with paid distribution and social media efforts used as a means of amplification and engagement.

 

 

  1. Calendar

 

Make sure to craft a detailed content calendar that schedules campaigns, channels and timelines.