How to Build Trust in Your Law Firm’s Online Brand - Heying
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February 12, 2018

How to Build Trust in Your Law Firm’s Online Brand

Be specific with your values.

Many times, potential clients can’t tell exactly what your firm values or specializes in solely by the main page of your site. Be specific with the wording on your website and keep it consistent with your legal brand’s image. Emphasize what you stand for!

Use visuals and videos.

In this visual era, online consumers often glaze over large bulks of text. Add multimedia elements and content to break up large areas of text that will entice viewers to continue searching your website. This could include images, videos, or infographics.

Put a face to the name.

Clients want to talk to people, not computers. Give your online viewers a personal sense of who you are by adding photos or videos of yourself, your employees, and what you do. Using professional photography of you and your team is a great way to elevate your website, and increase your credibility. Be transparent about your work environment to gain trust of clients and potential ones.

Be responsive and receptive online.

Online consumers are impatient and approach online brands with skepticism. If your consumers don’t trust your brand, they will swiftly move on to one that they can trust. Treat each potential client how you would your current clients. Oftentimes, potential clients will choose the attorney that contacts them the quickest. Respond with swiftness and purpose to ensure they know they are cared about and appreciated.

Create custom landing pages.

Viewers may end up leaving your site if they don’t find immediately what they are searching for. Your website should have custom tags and keywords for each area of expertise that your firm specializes in. Lay your website out in a way that is user-friendly and easy to navigate.