4 ‘Soft’ Skills for PR Pros
Yes, your job entails writing press releases and coordinating accounts. However, the best PR pros utilize a few essential soft skills that boost their business and relationships with others.
You’re the go-to person when a work emergency occurs, and problems need to be resolved. By showing genuine leadership on the job, people will turn to you for advice, listen to your ideas and have your voice heard in the decision-making process.
- Interest in current events
In order to do your job to the best of your availability, your knowledge of current events needs to be broad and up-to-date. You need to know who your audience is, what they are thinking and feeling and how to best reach them in a manner that they will respond to.
Part of your job involves communication with various people including staff, clients and journalists. Even if you are the decision-maker in your work, you still need to be able to work with other people. You’ll save yourself a lot of unnecessary time by working as a team. Remember, staff and clients are just people, and they will appreciate your genuine attitude if you are working together.
In the PR world, you are guaranteed to encounter some sort of crisis or client emergency that you need to handle. Many times, you will be on a strict time schedule to get the issue handled. You need to be able to look at a problem and find a solution without panicking. Think about how the problem can be fixed with the least amount of issues possible and act accordingly.