LinkedIn Adds New Marketing Features - Heying
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July 25, 2019

LinkedIn Adds New Marketing Features

Over the past several years, LinkedIn has grown beyond a platform that merely offers networking services. This summer, the social media giant launched three new advertising campaign objectives for businesses, providing a full-funnel experience from initial awareness all the way through to conversation. The new objectives include:

  1. Brand Awareness campaign objective that enables marketers to increase share of voice for their products via CPM (Cost Per Thousand Impressions)
  2. Website Conversion that allows for campaigns optimized for specific actions, including purchases, downloads, or event registrations
  3. Job Applicants option for marketers seeking to drive applications

Click here to learn more about LinkedIn’s marketing features for businesses.