LinkedIn Adds New Marketing Features
Over the past several years, LinkedIn has grown beyond a platform that merely offers networking services. This summer, the social media giant launched three new advertising campaign objectives for businesses, providing a full-funnel experience from initial awareness all the way through to conversation. The new objectives include:
- Brand Awareness campaign objective that enables marketers to increase share of voice for their products via CPM (Cost Per Thousand Impressions)
- Website Conversion that allows for campaigns optimized for specific actions, including purchases, downloads, or event registrations
- Job Applicants option for marketers seeking to drive applications
Click here to learn more about LinkedIn’s marketing features for businesses.