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Key Ways to Generate Traffic to Your Law Firm Website

Ever ask an attorney or law firm how they increased their clientele list? They most likely told you: boosting website traffic. Below are five tips to help your firm generate traffic to your site, boost client morale and foster relationships ensuring communication and trust.

  1. Communication is key

    Two-way communication between clients and legal service firms is necessary. Some people prefer email, some prefer to pick up the phone and talk, and some may just show up at the front door. Making sure your correct phone number, email and address are displayed prominently on the website is top priority.

  2. Be creative, and to the point
    When a user comes to your site they should be able to find out what types of clients your law firm serves, locate the office, understand the kinds of services you can provide, and what distinguishes your firm from competitors.
  3. Embrace your feedback

    Allowing your audience to post reviews can help your firm in more ways than one. More often than not, prospective clients are far more likely to trust other consumers who have had a positive experience. Responding to reviews can also be a key component in showing clients who you are. Whether the review is positive or negative, people appreciate someone who takes the time to clear up discrepancies or thank those who speak highly of your firm.

  4. Optimize for mobile

    With mobile becoming a vital part of the online search, there should be no second guesses about implementation of new technology. Research shows that 60 plus percent of people browse the internet using their smartphones. With statistics like these, mobile is taking over, and you need to utilize mobile access or get left in the dust.

  5. Ask the audience

    Include open forums where users can comment and share their feelings with the website. This keeps constant communication with those who have access to the platform.


What Instagram TV is and What it Means for Your Social Media Content

As social media platforms are becoming more competitive, constant updates and feature launches have become the norm. The latest feature launch everyone is talking about came from Instagram. Last week Instagram announced the launch of Instagram TV, an addition to the social application that’s opening doors for influencers, brand pages, and even personal social media pages.


What is Instagram TV?

Instagram TV, also known as IGTV, is a TV portion of the app illustrated by a small television icon in the top right corner of the app. The TV icon takes you to a portal created just for IGTV channels. In the portal, videos that reflect your interests are displayed, along with “Following,” “Popular” and “Continue Watching.” IGTV also exists as a standalone app that can be downloaded on both iOS and Android.

What sets IGTV apart from other streaming sites is that the videos begin playing immediately when you enter the TV portal, eliminating the moments between users selecting a video and pressing play. The connection of a photo sharing platform with video streaming leaves potential for a seamless connection between the two mediums. The video length limitation on IGTV is 10 minutes, a huge step up from the one-minute limitation for videos posted directly to Instagram.


What can Instagram TV do for your business?

The creation of Instagram TV means a whole new sector of content creation for social media. With less limitations on videos and more time and space for creating and editing content, reaching your audience with video is now that much easier. Much like podcasts, videos are a great way to start a conversation with your followers and get them engaged in your content.

While IGTV may not be the perfect fit for every brand, for some it can prove to be essential in expanding a social following.

Less than a week since it’s launch and IGTV is already full of an assortment of content from major influencers and brands. Whether it’s conversational videos from celebrities or cooking videos from food-focused Instagram pages, IGTV is shifting the way we interact through video.


4 Tips to Quickly Master Social Media for Businesses & Entrepreneurs

In this age of technology, social media is a key component in keeping your business at top-of-mind. You don’t feel like a pro? Not sure where to start or what to say? No problem! Follow these 4 tips to master social media for your business and get ready to reap the benefits.

  1. Commit.

Like any other form of marketing, social media for businesses can be challenging. Creating great content, growing an audience and increasing engagement is no simple task. With all that hard work standing in your way, it’s not surprising that brands often give up on social media after just a few months.

Generally, it takes eight to twelve months of consistency to really get the hang of social media marketing. Not only to get a consistent content stream going, but to figure out what your audience resonates with and what they don’t. The first thing that businesses can do to find success is make a commitment to social media.

  1. Be authentic.

The second social media tip for businesses is to always (authentically) be you on social media. No one wants to read uninspired content from “brand robots.” Show your personality and have fun with it! It’s all about providing your audience with the opportunity to connect with you. The best brands out there share a common point of view with their fans. Success on social media isn’t solely about showing off your product. It’s about connection and experiences.

  1. Listen to your audience.

Social media is such a valuable and unique marketing tool in that it offers a platform for businesses to communicate and engage with customers. Use this to your advantage. Instead of dominating your feeds with promotional content, listen to what your audience wants, assess what they respond to and adjust accordingly.

Another advantage? Your customers are the best source of inspiration for content and can offer live feedback. Lots of businesses are sitting on a never-ending gold mine of content ideas by simply looking at their frequently asked questions, or what people are asking on social media. If you’re stuck on what to post, look to your customers first for ideas before anything else. Great social media programs are built around listening to customers, not promoting to them.

  1. Don’t spread yourself too thin.

It’s easy to get caught up in the whirlwind of the world wide web. We want to be everywhere at once and try everything because we’re sure that this network will have the most impact. The key is to select just a couple platforms to really focus on. Your dedication will shine through and readers will notice. Instead of getting average results across the board, develop content unique to each platform in accordance with what that audience will resonate with most.


Join Our Team as an Intern Account Coordinator

Congratulations to all who are getting ready to graduate! If you’re ready to get some hands-on experience, you’re in luck! We currently have internship openings for talented Account Coordinator Assistants who enjoy a fast-paced, professional (and fun) working environment and have excellent time-management skills. H&A, one of San Diego’s most dynamic “boutique” PR/marketing agencies, offers a chance to put what you learned in school to work.  You will be part of a team working on clients which cover a wide array of industries from legal to education and non-profit to general business.


Your responsibilities will include:

  • Media tracking and list building
  • Internet research
  • Drafting social media content and website updating
  • Drafting press releases and pitch letters
  • Creating PowerPoint presentations
  • Participation in internal client brainstorming sessions
  • General office and client support


You are qualified to join our team if you have:

  • Social media aptitude
  • Strong organizational and teambuilding skills
  • Strong verbal and written communication skills
  • Good grammar, spelling, punctuation, and attention to detail
  • Proficiency in Word, Excel, WordPress, various Social Media platforms and PowerPoint
  • Knowledge of SharePoint or other collaboration software preferred



  • You are a junior or senior studying journalism, public relations, marketing/communications, business, or equivalent


  • You are a recent college graduate with a bachelor’s degree in one of the above areas looking for hands-on experience
  • Internships are unpaid, however, applicants are encouraged to enroll in your school’s internship program for- Those who are not enrolled will receive a stipend to cover gas and mileage.  Occasionally, paid positions become available and interns who perform at the highest level are automatically considered for those openings.


We allow you to put your name on all your work so this is a great way to start to build your professional portfolio


Timeframe:  We have positions available now for Summer 2018 and can work with you to develop a schedule that works around your work or summer class session.


Reply Instructions:

We require all applicants to be currently living in the San Diego commuter area. If you’re ready to start, email your cover letter/resume, availability and work samples to Angelica Winns at [email protected].  Please no phone calls – we’re busy working with our clients!

Key Questions to Help Guide Your Content Creation

1. What different types of content will resonate with consumers?
There are many ways to make your content resonate with consumers in a way that will leave them wanting to know more about your brand. These people are the ones that will hopefully become loyal followers of your brand. Keep in mind that not all audience members will want the same content; it simply depends on your brand and the effect you want to have on your audience. Try utilizing either ethos, pathos or logos into your content while keeping the message consistent with your brand’s image.

2. How do you want your content to work for your brand?
Different types of content will do different things for your audience. Much of your content should simply be to better the lives of your consumers by making them “feel good” or providing essential information about how their involvement in your brand will help them in the real world. Doing this will also improve your long-term relations with your consumers as well as improve their trust in your brand. You also want to create content that will further your own brand’s overreaching goals. Try to think ahead as to what the effects of successful content would be for your brand and how you can create it to have those effects.

3. Who would be the best person to develop your content?
There are some people who just know the ins and outs of creating content that will resonate with broad audiences as well as taper to individual audiences. You need someone who knows your brand’s image, mission, goals and journey. This person will have previous knowledge of what content worked best in the past and be able to utilize current culture trends to develop content that can be deciphered easily by a current audience. The final piece of content development is engagement. You want someone to write content that will spark a reaction and create a conversation about your brand.

How to Crush Your Law Firm Interview

Construct an eye-catching resume

Your resume is what sells you and what gets you the interview you have been waiting for. Avoid vague and generic language and instead, make sure it showcases you’re experienced, skilled, and well-suited for the job. Stay away from random hobbies and interests that will make you stand out in a bad way and have no relevance to the job you’re applying for. Lastly, your references must be credible (they will check them), make sure to bring plenty of copies with you, and keep it free from mechanical errors.

Inform Yourself

It is imperative to familiarize yourself with their law firm prior to going to your interview in order for them to know that you’ve done your research. Know any major events that have taken place throughout the course of the company’s history. For example, has the company ever faced turmoil with their business? Are they growing financially or staying stagnant? What’s the turnover like? What is their environment and culture like? Also, be sure to read the bios of the staff along with anyone interviewing you.

Understand the job description

Not only do you want to familiarize yourself with the company and their staff, but also be sure to get acquainted with the role that you’re applying for.  This involves taking the time to research the job position along with developing an understanding of what the law firm is looking for if they are to hire you. That way when you’re asked questions, you can tailor your answers to what the role entails.

Don’t forget to ask questions

In order to leave your interview on a great note, be assertive and let them know you want the job. Be sure to ask them at least two questions about the business and/or the position— it will make a huge impact. Doing this will not only demonstrate how serious you are about working for this firm, but it will show your excitement to excel in the position, and that you genuinely care about getting the job!

4 Social Media Marketing Tips to Watch in 2018

  1. The Rise of Micro-Influencers

In this digital-based era, word-of-mouth via social media is one of the most powerful ways to attract attention to your brand. In fact, eighty-eight percent of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. Make sure to utilize online word-of-mouth and encourage your clients to spread the word about your business.


  1. The Focus on Generation Z

Gen Z are more inclined and likely to be on social media platforms than even millennials are. With this in mind, Gen Z will be the biggest group you will want to market to in terms of numbers and actual potential growth. Research which social media platforms are most popular among these young people and create relevant and original content that will grab their attention. Younger generations are very image and video-centric in today’s social media age, so keep this in mind when you’re creating digital content and trying to reach your target audience.


  1. Brands’ Use of Messaging Platforms

More brands are starting to use messaging systems to create a personal connection with their audience and potential consumers. By doing this, brands create trust online by showing their audience that they are individually listened to and that each of their opinions are heard and noted. Don’t just reach out after feedback is given. Try to be proactive and reach out to loyal followers to show they are appreciated by your brand.


  1. Impact of Call-Out Culture

Social media has given online users the power to call out brands. This can be used in favor of your brand or against it. Forty-six percent of online users have called out a brand online. Fifty-five percent of these people call out a brand to get a response or to solve a problem, and of these, thirty-five percent said they would never buy a product from that brand again if they didn’t get a direct response. Try to resolve issues over direct messages since each incident will be different from the next and last.

How to Market Your Practice in 2018

Create a blog.

Assuming that you already have a website, which you should, starting a daily or weekly blog on your webpage can add a personal tone to your site, as well as show that your site and business are still current. Instead of writing lengthy paragraphs and stories like you are probably more used to in your field, keep your content short, sweet, and original. This will keep your audience interested and engaged. Posting daily will make your site more relevant and get you higher results on Google and SEO optimization.

Have an accessible meeting place and easy contact information.

It can be confusing and frustrating for clients who can’t find your contact information or your office. You should have a Make sure that your office is local, central, and easy for your clients or potential prospects to find. In addition, you should ensure that there is a sufficient amount of parking available for your guests. You want to avoid clients thinking it’s a hassle to reach you, which can drive away business.

Send referrals often.

As you know, the business of law can get hectic, demanding and overwhelming. Sometimes, you can get bombarded with people who require assistance that goes beyond the scope of what you specialize in. Try your best to help as many clients in your specialized field of law. For the clients who will take more of your time or whose cases go beyond the scope of your expertise, you can send referrals to lawyers who you know would be best suited to help them in the least amount of time. This will show you have the client’s best interest at heart and increase their trust in you as a lawyer. Plus, this is a great way to network and get more clients referred to you in return.

Keep up with current events.

There is nothing more vital than staying up-to-date with your local news and news within your specific profession. Remaining in touch with what is happening around you means that you have an advantage over your local competition because your work will stay consistent with current laws. This will also help you properly assess any current legal needs and counsel people might come to you for.

5 Ways to Tighten Up Your Media Relations

Spring is a time for rebirth, new beginnings and a fresh start. As a PR professional, this can also apply to your work and the relationships you make and help to blossom. There are some key steps that the best PR pros use to improve their relationships with clients and journalists and improve their chances of success.

  1. Do more research.

One of your jobs as a PR professional is to find data to back up what you are communicating. You must yourself fully understand the topic you’re writing about to communicate your intended message. Use data and find evidence to support your claims and to better convey your message to your audience.

  1. Get to know your clients.

In this digital era, communication is now a two-way stream. You must treat each client like a unique individual with a unique story to tell. Better targeting equals greater success in the PR world today. There are online tools you can use that can help target the best journalists to pitch your stories to. This will increase your odds of getting your story written and help your business to be more time efficient.

  1. Spend more time perfecting your writing.

Whether you’re dealing with events or crisis management in the PR world, many times, time is of the essence. You’re always going to want to try to get things finished as soon as you can. However, don’t forget that quality and correctness are just as, if not more so, important. Find the steady medium between quality and time management and work on improving your editing skills so you can perfect your work in less time.

  1. Don’t forget to follow up.

Show you are a proactive and reactive PR professional by following up with the people you are working with. Most journalists appreciate PR professionals reaching out. However, don’t call multiple times before giving them a chance to call you back. Remember, they have a time frame they need to work with, too.

  1. Consider pitching to new clients.

If you’ve already spent time reaching out to a journalist that hasn’t replied yet, try pitching to someone new. A journalist could just be too busy to reply to you that your story isn’t in their realm at the moment. Try pitching to other journalists who cover similar topics so you can get your story pitch read by the most pairs of eyes possible.

Join our Team as an Intern Account Coordinator!

Heying & Associates, one of San Diego’s most dynamic “boutique” PR/marketing agencies, is seeking a talented Intern Public Relations Account Coordinator.  We offer a people-oriented, team environment and mission driven accounts. Solid writing skills are a must as is an interest in legal/education/corporate/non-profit and professional services industries. We are looking for a team member who has excellent time management skills, enjoys a fast paced, professional yet fun working environment, and is eager to learn.


The Intern Account Coordinator reports directly to the President and Account Executive of the agency.  Internships are unpaid, however, applicants are encouraged to enroll in your school’s internship program for- credit. Those who are not enrolled will receive a stipend to cover gas and mileage. Occasionally paid positions become available and interns who perform at the highest level are automatically considered for those openings.


If you’re ready to start, send your cover letter and resume to Angelica Winns at [email protected] Please no phone calls, we’re busy working with our clients!