Key Ways to Generate Traffic to Your Law Firm Website

Ever ask an attorney or law firm how they increased their clientele list? They most likely told you: boosting website traffic. Below are five tips to help your firm generate traffic to your site, boost client morale and foster relationships ensuring communication and trust.

1. Communication is key

   Two-way communication between clients and legal service firms is necessary. Some people prefer email, some prefer to pick up the phone and talk, and some may just show up at the front door. Making sure your correct phone number, email and address are displayed prominently on the website is top priority.

2. Be creative, and to the point
   When a user comes to your site they should be able to find out what types of clients your law firm serves, locate the office, understand the kinds of services you can provide, and what distinguishes your firm from competitors.
3. Embrace your feedback

   Allowing your audience to post reviews can help your firm in more ways than one. More often than not, prospective clients are far more likely to trust other consumers who have had a positive experience. Responding to reviews can also be a key component in showing clients who you are. Whether the review is positive or negative, people appreciate someone who takes the time to clear up discrepancies or thank those who speak highly of your firm.

4. Optimize for mobile

   With mobile becoming a vital part of the online search, there should be no second guesses about implementation of new technology. Research shows that 60 plus percent of people browse the internet using their smartphones. With statistics like these, mobile is taking over, and you need to utilize mobile access or get left in the dust.

5. Ask the audience

   Include open forums where users can comment and share their feelings with the website. This keeps constant communication with those who have access to the platform.

What Instagram TV is and What it Means for Your Social Media Content

As social media platforms are becoming more competitive, constant updates and feature launches have become the norm. The latest feature launch everyone is talking about came from Instagram. Last week Instagram announced the launch of Instagram TV, an addition to the social application that’s opening doors for influencers, brand pages, and even personal social media pages.

What is Instagram TV?

Instagram TV, also known as IGTV, is a TV portion of the app illustrated by a small television icon in the top right corner of the app. The TV icon takes you to a portal created just for IGTV channels. In the portal, videos that reflect your interests are displayed, along with “Following,” “Popular” and “Continue Watching.” IGTV also exists as a standalone app that can be downloaded on both iOS and Android.

What sets IGTV apart from other streaming sites is that the videos begin playing immediately when you enter the TV portal, eliminating the moments between users selecting a video and pressing play. The connection of a photo sharing platform with video streaming leaves potential for a seamless connection between the two mediums. The video length limitation on IGTV is 10 minutes, a huge step up from the one-minute limitation for videos posted directly to Instagram.

What can Instagram TV do for your business?

The creation of Instagram TV means a whole new sector of content creation for social media. With less limitations on videos and more time and space for creating and editing content, reaching your audience with video is now that much easier. Much like podcasts, videos are a great way to start a conversation with your followers and get them engaged in your content.

While IGTV may not be the perfect fit for every brand, for some it can prove to be essential in expanding a social following.

Less than a week since it’s launch and IGTV is already full of an assortment of content from major influencers and brands. Whether it’s conversational videos from celebrities or cooking videos from food-focused Instagram pages, IGTV is shifting the way we interact through video.

4 Tips to Quickly Master Social Media for Businesses & Entrepreneurs

In this age of technology, social media is a key component in keeping your business at top-of-mind. You don’t feel like a pro? Not sure where to start or what to say? No problem! Follow these 4 tips to master social media for your business and get ready to reap the benefits.

1. Commit.

Like any other form of marketing, social media for businesses can be challenging. Creating great content, growing an audience and increasing engagement is no simple task. With all that hard work standing in your way, it’s not surprising that brands often give up on social media after just a few months.

Generally, it takes eight to twelve months of consistency to really get the hang of social media marketing. Not only to get a consistent content stream going, but to figure out what your audience resonates with and what they don’t. The first thing that businesses can do to find success is make a commitment to social media.

2. Be authentic.

The second social media tip for businesses is to always (authentically) be you on social media. No one wants to read uninspired content from “brand robots.” Show your personality and have fun with it! It’s all about providing your audience with the opportunity to connect with you. The best brands out there share a common point of view with their fans. Success on social media isn’t solely about showing off your product. It’s about connection and experiences.

3. Listen to your audience.

Social media is such a valuable and unique marketing tool in that it offers a platform for businesses to communicate and engage with customers. Use this to your advantage. Instead of dominating your feeds with promotional content, listen to what your audience wants, assess what they respond to and adjust accordingly.

Another advantage? Your customers are the best source of inspiration for content and can offer live feedback. Lots of businesses are sitting on a never-ending gold mine of content ideas by simply looking at their frequently asked questions, or what people are asking on social media. If you’re stuck on what to post, look to your customers first for ideas before anything else. Great social media programs are built around listening to customers, not promoting to them.

4. Don’t spread yourself too thin.

It’s easy to get caught up in the whirlwind of the world wide web. We want to be everywhere at once and try everything because we’re sure that this network will have the most impact. The key is to select just a couple platforms to really focus on. Your dedication will shine through and readers will notice. Instead of getting average results across the board, develop content unique to each platform in accordance with what that audience will resonate with most.

Join Our Team as an Intern Account Coordinator

Congratulations to all who are getting ready to graduate! If you’re ready to get some hands-on experience, you’re in luck! We currently have internship openings for talented Account Coordinator Assistants who enjoy a fast-paced, professional (and fun) working environment and have excellent time-management skills. H&A, one of San Diego’s most dynamic “boutique” PR/marketing agencies, offers a chance to put what you learned in school to work.  You will be part of a team working on clients which cover a wide array of industries from legal to education and non-profit to general business.

Your responsibilities will include:

• Media tracking and list building
• Internet research
• Drafting social media content and website updating
• Drafting press releases and pitch letters
• Creating PowerPoint presentations
• Participation in internal client brainstorming sessions
• General office and client support

You are qualified to join our team if you have:

• Social media aptitude
• Strong organizational and teambuilding skills
• Strong verbal and written communication skills
• Good grammar, spelling, punctuation, and attention to detail
• Proficiency in Word, Excel, WordPress, various Social Media platforms and PowerPoint
• Knowledge of SharePoint or other collaboration software preferred

AND

• You are a junior or senior studying journalism, public relations, marketing/communications, business, or equivalent

OR

• You are a recent college graduate with a bachelor’s degree in one of the above areas looking for hands-on experience
• Internships are unpaid, however, applicants are encouraged to enroll in your school’s internship program for- Those who are not enrolled will receive a stipend to cover gas and mileage.  Occasionally, paid positions become available and interns who perform at the highest level are automatically considered for those openings.

BONUS

We allow you to put your name on all your work so this is a great way to start to build your professional portfolio

Timeframe:  We have positions available now for Summer 2018 and can work with you to develop a schedule that works around your work or summer class session.

Reply Instructions:

We require all applicants to be currently living in the San Diego commuter area. If you’re ready to start, email your cover letter/resume, availability and work samples to Angelica Winns at [email protected].  Please no phone calls – we’re busy working with our clients!

How to Crush Your Law Firm Interview

Construct an eye-catching resume

Your resume is what sells you and what gets you the interview you have been waiting for. Avoid vague and generic language and instead, make sure it showcases you’re experienced, skilled, and well-suited for the job. Stay away from random hobbies and interests that will make you stand out in a bad way and have no relevance to the job you’re applying for. Lastly, your references must be credible (they will check them), make sure to bring plenty of copies with you, and keep it free from mechanical errors.

Inform Yourself

It is imperative to familiarize yourself with their law firm prior to going to your interview in order for them to know that you’ve done your research. Know any major events that have taken place throughout the course of the company’s history. For example, has the company ever faced turmoil with their business? Are they growing financially or staying stagnant? What’s the turnover like? What is their environment and culture like? Also, be sure to read the bios of the staff along with anyone interviewing you.

Understand the job description

Not only do you want to familiarize yourself with the company and their staff, but also be sure to get acquainted with the role that you’re applying for.  This involves taking the time to research the job position along with developing an understanding of what the law firm is looking for if they are to hire you. That way when you’re asked questions, you can tailor your answers to what the role entails.

Don’t forget to ask questions

In order to leave your interview on a great note, be assertive and let them know you want the job. Be sure to ask them at least two questions about the business and/or the position— it will make a huge impact. Doing this will not only demonstrate how serious you are about working for this firm, but it will show your excitement to excel in the position, and that you genuinely care about getting the job!

Join our Team as an Intern Account Coordinator!

Heying & Associates, one of San Diego’s most dynamic “boutique” PR/marketing agencies, is seeking a talented Intern Public Relations Account Coordinator.  We offer a people-oriented, team environment and mission driven accounts. Solid writing skills are a must as is an interest in legal/education/corporate/non-profit and professional services industries. We are looking for a team member who has excellent time management skills, enjoys a fast paced, professional yet fun working environment, and is eager to learn.

The Intern Account Coordinator reports directly to the President and Account Executive of the agency.  Internships are unpaid, however, applicants are encouraged to enroll in your school’s internship program for- credit. Those who are not enrolled will receive a stipend to cover gas and mileage. Occasionally paid positions become available and interns who perform at the highest level are automatically considered for those openings.

If you’re ready to start, send your cover letter and resume to Angelica Winns at [email protected]. Please no phone calls, we’re busy working with our clients!