Encourage digital word-of-mouth
In today’s digital era, there are infinite reviews of various products and services available at people’s fingertips. Seventy percent of people review products before buying them, and 30 percent of those people go on to review the product themselves. Word-of-mouth is the number one source of insight into whether a product will be bought and consumed. Encourage your loyal consumers to spread the word about your business online and share your content across digital platforms.
Be an active social media listener
In order to identify potential brand opportunities and weaknesses, businesses should be actively listening and monitoring online conversations about its company, brand, and services. Effective social media listening involves following the online voices between clientele and future consumers, the good and the bad, and building a media strategy based on what you hear.
Focus on relationships, not technologies
People trust other people, and businesses must rely on the fact that people want to communicate with other human beings, not computers. Show consumers you value them and care about their opinions by avoiding generic responses to questions and concerns.
Know your objectives before your strategies
Before you start the race, you need to know where you’re headed. Decide what your business goals are before strategizing your social media presence. Each objective should invite a two-way conversation and move forward your overreaching business goals.
Content is king
Your social media content should be positively congruent with your brand and align with your business’s goals, beliefs, and values. Give people content they will find valuable and look for ways to create online engagement through non-marketing opportunities. Brands should adhere to the 80/20 rule, meaning 80 percent of content should be beneficial to viewers while 20 percent should be used for social marketing opportunities.
Build a brand community
Consumers are just regular people with an emotional need to connect and feel a part of something bigger than themselves. Allow a place for consumers to talk about your brand. Don’t try to be an online mediator. Instead, give consumers an open platform to converse and share ideas with each other. This will show that your business is transparent in its online communication with and between its consumers.