Press release announcements, new hires and ground-breaking business decisions are important decisions made by PR professionals on a regular basis. Following that, many brand managers might not realize that reporters are searching for interesting commentary.
Those who are in the office attending luncheons and company parties are realizing they have extra time to catch up on work that they could not get to right away. That’s good news for you, in terms of PR.
Take advantage of the slow news cycle. Your target journalists might have more time to review your pitches about your organization and its view on industry trends. This can also be a good time to test new waters and reach out to reporters that generally would be too overwhelmed with research and guest-written pieces.
It’s also good to think about your PR and marketing goals. Review what your firm has accomplished and how you can improve your efforts for the future.
PR pros can also use slow time to lay the ground work for a successful PR year. This can include:
- Reviewing your list of journalists covering your industry to introduce or re-introduce your organization’s spokesperson who can address relevant topics within your respective space.
- Putting together key messages and talking points that might be of interest to a journalist covering your space taking into consideration a timely event in the markets that you can tie into your views.
- Attempting to schedule a meeting with a journalist when you are in town or at a conference so you can get on their radar.
- Looking at the editorial calendars that trade publications put out and discussing the potential of a byline or commentary on features scheduled for the outlet.
- Developing a press release that lays out your organization’s views on trends within your industry, what to expect and what your organization has accomplished so far. This will provide searchable content for journalists that are seeking commentary.