Getting the word in is as important as getting the word out to an organization. Having some type of intracompany newsletter keeps everyone in sync and is a great way to make sure everyone understands the brand`s tone. It can also gather resources and links for your organization and serve as a style guide, cutting down time spent looking for these resources.
The values underlying your newsletter content are the values you want your company to reflect so it is important to cultivate a strong employee culture. Here are 9 different ideas for what to cover in your organization`s internal newsletter:
- Funnel content to internal pipelines.
It is hard to find information about what other teams within your organization are doing so this will make sure they know what you are up to. Share your work and encourage them to share as well.
- Reinforce brand voice, style, imagery and personality.
Add some dos and don’ts to keep everyone on their toes and link to key documents. By doing that, you will be helping your coworkers create presentations, reports and any other documents for the organization.
- Promote social advocacy and provide guidance.
Keep track of your organization’s social platforms and promote brand channels. Everyone should be aware of the different strategies for each platform and the specific messages to share.
- Highlight evergreen content.
An internal newsletter can also be a resource for sales and front-facing colleagues to parse evergreen content to the public. Make sure they know about your great leadership pieces.
- Highlight customer case studies and bring in suggestions for new ones.
New and relevant clients that are using your services are great resources. Highlight them!
- Complement existing company collateral and resources.
Use the newsletter as an examination of what is important for the company’s evolution, such as welcoming new employees, announcing new product versions, highlighting successes or asking for input on a rebranding.
- Highlight cross-departmental collaborations.
Appreciate your peers’ collaborations and results. Also, encourage them to share more ideas and resources!
- Reinforce transparency as a mindset.
An internal newsletter opens up a line of communication that doesn’t clog up the email inbox and is the starting point to discuss company values and employee culture.
- Include industry news, trends and insights.
Any industry is competitive, no matter how innovative a company is. But view this competitiveness as a healthy part of your job and highlight the achievements of close competitors. It can give your employees some insight into how to do their job and also motivate them to work harder. Performing competitive analysis and sharing with the entire organization also helps!
After reading those ideas the question should not be “why start an internal newsletter?”, but instead “why not start a newsletter today?’.