With so many social media platforms out there, it’s hard to decide which your law firm should be on. Don’t spread yourself or your law firm too thin, focus on platforms that fit your industry. Facebook, LinkedIn, Twitter, and Instagram are four social platforms to consider for your law firm. Each serves a purpose that is ideal for some audiences and but fails to reach others.
Facebook is a versatile platform that allows for specific page formatting for business versus personal profile pages. It is a site that has shown consistency in its growth since its creation nearly 16 years ago. Creating a Facebook page for almost any law firm will prove to be effective because of the vast demographic of users on the site. Once your firm has a Facebook page, boost your likes by posting consistent content and interacting with your community.
The Pew Research Center found in 2018 that 90 percent of LinkedIn users are also on Facebook, this means that these two platforms go hand-in-hand in terms of audiences. While Facebook serves as a more casual platform for photo and news sharing, LinkedIn serves as it’s professional and business-minded counterpart. Whether it is a blog post or a job post, LinkedIn is a great place for your law firm to be present in the online business community. Encourage employees to connect with your firm’s page to create a profile that is an accurate representation of your law firm.
Twitter is a platform that provides a space for conversation with your client base. With a 160-character limitation, the goal is to be succinct and to the point, while remaining conscious of hashtags and key words. If your law firm is actively publishing blog posts and you frequently find news relating to your industry, Twitter could be key in expanding a positive conversation around your law firm.
Instagram is all about images, promoting your brand through photos and graphics. In order to cultivate an active presence on Instagram, you need content, and that means intriguing images with text to match. An Instagram is likely only a good fit for your firm if you have plenty of content, otherwise you risk posting repetitive images or becoming inactive.
Social media can help you to increase your law firm’s visibility in the community, but only if it is active. Keep your profiles on a post schedule through social media management applications like Buffer and HootSuite. Tools like these allow you to schedule posts ahead of time so your social media is flowing, even on your busiest days.