If you find yourself getting lost in a sea of resumes for every job you apply for, you need to do something that will set you apart from the other highly-qualified applications. Blogging is a great way to go about this because it not only showcases your writing skills but expresses who you are.
Here are four reasons why you should start a blog:
- Show what you’re made of. In a job interview, you have to try to convince people what you know. In a blog, you can show them. Blog about recent events in your industry, your views on trends, your areas of expertise, and what you aspire to be.
- Engaging vs. advertising. No matter how creative, a resume is still an advertisement. A long resume can be a struggle to read, while interesting stories on a blog are more engaging. Compelling content gets and holds the attention of employers.
- A marketable skill. If you look for an entry-level job in sales, marketing, PR, and even HR, there is a good chance that part of your job will involve social media and blogging. Showing the ability to create content may be the difference that gets you the job over a non-blogger.
- Sharpen your professional skills. The more you blog, the more you learn. Putting out thoughtful content requires that you stay on top of your gram, which will be an advantage to you, especially if job hunting goes on and on.
Don’t forget to add the link to your blog on your LinkedIn profile and resume so employers see it!