It’s shown that the best way to break a bad habit is to replace it with a new and better one. In this digital age, there are some essential habits that all public relations professionals should implement in their business communication.
Ignoring your audience.
Communication is now a two-way connection, meaning your audience isn’t just reading your content anymore. They have thoughts and opinions that should be addressed and taken into consideration when writing for your business. Just because your company has a job to do and an agenda to adhere to, you still want to make sure that your content is what your readers want to hear. Think of your audience before you begin writing and make sure it is something that they will find beneficial to their own lives.
Burying the lead.
Your audience can’t read your mind. When writing content that will be read by audience members, an important rule is to put the most important information first. Online viewers especially don’t normally read through the whole content, especially when the main idea is buried somewhere in the middle. Convey the most important and relevant information first to increase the chances that your audience will want to continue reading your content.
Leaning on “crutch” phrases.
It’s common for writers to use vague phrases to convey messages or connect two thoughts. Delete phrases such as “as many of you know” or “it is worth noting.” The words are meaningless in front of the important information. Just say what the message is and try to transition your sentences and thoughts in more thought-provoking and specific ways.
Overusing complex words.
Just because a word is more complex does not mean that your message has any more conviction. In fact, many audience members will often overlook words that they don’t understand, which can hurt your chances of properly conveying the message that you want. Use clear and concise words that are easy for your audience members to understand that won’t require them to whip out a dictionary.