- The Rise of Micro-Influencers
In this digital-based era, word-of-mouth via social media is one of the most powerful ways to attract attention to your brand. In fact, eighty-eight percent of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. Make sure to utilize online word-of-mouth and encourage your clients to spread the word about your business.
- The Focus on Generation Z
Gen Z are more inclined and likely to be on social media platforms than even millennials are. With this in mind, Gen Z will be the biggest group you will want to market to in terms of numbers and actual potential growth. Research which social media platforms are most popular among these young people and create relevant and original content that will grab their attention. Younger generations are very image and video-centric in today’s social media age, so keep this in mind when you’re creating digital content and trying to reach your target audience.
- Brands’ Use of Messaging Platforms
More brands are starting to use messaging systems to create a personal connection with their audience and potential consumers. By doing this, brands create trust online by showing their audience that they are individually listened to and that each of their opinions are heard and noted. Don’t just reach out after feedback is given. Try to be proactive and reach out to loyal followers to show they are appreciated by your brand.
- Impact of Call-Out Culture
Social media has given online users the power to call out brands. This can be used in favor of your brand or against it. Forty-six percent of online users have called out a brand online. Fifty-five percent of these people call out a brand to get a response or to solve a problem, and of these, thirty-five percent said they would never buy a product from that brand again if they didn’t get a direct response. Try to resolve issues over direct messages since each incident will be different from the next and last.