1. What different types of content will resonate with consumers?
There are many ways to make your content resonate with consumers in a way that will leave them wanting to know more about your brand. These people are the ones that will hopefully become loyal followers of your brand. Keep in mind that not all audience members will want the same content; it simply depends on your brand and the effect you want to have on your audience. Try utilizing either ethos, pathos or logos into your content while keeping the message consistent with your brand’s image.
2. How do you want your content to work for your brand?
Different types of content will do different things for your audience. Much of your content should simply be to better the lives of your consumers by making them “feel good” or providing essential information about how their involvement in your brand will help them in the real world. Doing this will also improve your long-term relations with your consumers as well as improve their trust in your brand. You also want to create content that will further your own brand’s overreaching goals. Try to think ahead as to what the effects of successful content would be for your brand and how you can create it to have those effects.
3. Who would be the best person to develop your content?
There are some people who just know the ins and outs of creating content that will resonate with broad audiences as well as taper to individual audiences. You need someone who knows your brand’s image, mission, goals and journey. This person will have previous knowledge of what content worked best in the past and be able to utilize current culture trends to develop content that can be deciphered easily by a current audience. The final piece of content development is engagement. You want someone to write content that will spark a reaction and create a conversation about your brand.