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H&A Named a Top 10 PR Firm in San Diego

H&A is ranked #10 in San Diego Business Journal’s 2020 Book of Lists in the Public Relations category. Each year, SDBJ releases an exclusive compilation of more than 90 lists of the city’s highest performing businesses.

To access the SDBJ’s Book of Lists, click here.

Zoom Meetings: Who’s Watching?

With most of the world working and schooling from home due to the spread of COVID-19, virtual meeting platforms such as Zoom are being utilized now more than ever before. Whether you are connecting with coworkers during the day or with friends for virtual happy hours, Zoom has proven to be an effective way to keep life moving while you’re stuck at home.

However, along with an increase of usage there is also an increase of stories of Zoom hack incidents in virtual meetings, classrooms and more. Here are a few steps to take to ensure your privacy is not compromised during your Zooming:

Don’t share your unique meeting link with anyone. When Zoom generates a meeting link, make sure you keep it private so others cannot login.

Set a meeting password. This requires all participants to verify the code before entering the meeting.

Manage screen sharing. When hosting, disable others from accidentally sharing their own computers screens with all participants during the meeting.

Remember to mute. Make sure to mute your microphone when you are not speaking, to ensure you do not inadvertently share private conversations with family members with the group.

For more tips on maintaining a safe Zoom environment, visit the Zoom blog here.

Stay safe, and Zoom on!

Coronavirus: Keep Calm and Work From Home

With COVID-19 making almost every headline across the globe today, many companies are shifting to mandatory remote work for all employees. For those who have never worked from a “home office” before, this new normal can be challenging.

H&A has some recommendations for you to still crank out quality work while also avoiding going stir-crazy.

Crank up the communication. The key to working from home is communicating with your supervisor clearly and consistently, so you know exactly what is expected of you during this time. Asking your boss for a 10-minute kick-off call in the morning, and a 10-minute closing call at the end of the day can ensure folks are kept in the loop.

Remember, you’re still working. Just because you’re able to stay in your sweats and slippers all day, doesn’t mean you necessarily should. By taking a shower and changing into “work clothes,” your mind still stays in routine work-mode throughout the day.

Avoid feeling isolated. It is important to stay connected with your co-workers and supervisors during this time. Encourage others to use video meetings as often as possible instead of conference calls. In an effort to sustain normalcy and camaraderie in unconventional ways, try inviting co-workers to a virtual pizza party or remote happy hours where people dial in at the end of the work day and share a cocktail on Zoom or Skype.

The Power of Video

From YouTube to Facebook Live, and SnapChat to Instagram, it is no surprise that videos are becoming one of the most effective and frequently used ways to market businesses, products and experiences today. Unlike traditional print and direct mail campaigns, videos illicit emotional response through a storytelling approach, delivering messages in a shorter amount of time than ever before.

Whether you have already dabbled in video marketing or are ready to get started, here are a crucial few tips to ensure your reel is ready to go:

  • Ensure mobile optimization. Because 50% of videos are watched on a mobile device, it is critical that your video is mobile-friendly.
  • Shorter is better. Studies show that videos with an average of 2 minutes in length get the most engagement.
  • Keep them curious. Asking questions throughout your video and ending with a cliffhanger will encourage more views and audience participation.

H&A Ranks #12 in SDBJ’s List of Top PR Firms

H&A has earned the #12 slot in the Public Relations category in San Diego Business Journal’s 2019 Book of Lists. Each year, SDBJ releases an exclusive compilation of more than 90 lists of the city’s highest performing businesses.

To access the SDBJ’s Book of Lists, click here.

LinkedIn Adds New Marketing Features

Over the past several years, LinkedIn has grown beyond a platform that merely offers networking services. This summer, the social media giant launched three new advertising campaign objectives for businesses, providing a full-funnel experience from initial awareness all the way through to conversation. The new objectives include:

  1. Brand Awareness campaign objective that enables marketers to increase share of voice for their products via CPM (Cost Per Thousand Impressions)
  2. Website Conversion that allows for campaigns optimized for specific actions, including purchases, downloads, or event registrations
  3. Job Applicants option for marketers seeking to drive applications

Click here to learn more about LinkedIn’s marketing features for businesses.