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5 Tips to Give Your Content a Boost

Below is a list of tips that will help you craft content your readers will care about and want to read more of. Make these tips a checklist that you can reference when creating your own content in the future.

  1. Readers come first

Take yourself out of the equation. Be 100 percent impartial and put the interests of your readers first. Put out content that will not solely promote your brand, but also what it stands for. Think of your audience and assess other topics relating to your business they may have an interest in. The content should focus on the consumer, not solely the brand.

  1. Make it interesting

Develop evergreen content- stories that are always of interest to your readers. Do your research and stay up to date with current events. Put a twist on a current controversy or apply your take on a hot topic. At the end of the day, no one wants to read the same story twice.

  1. Be authentic

Avoid all the stiff language that builds a barrier between your readers and you. You should want your readers to feel welcomed in your space. Developing a unique voice and tone is the starting place for content creation. Stay true to your brand and speak in a tone that will resonate with the audience you are trying to reach.

  1. Create attention-getting headlines

Brilliant headlines bring in the clicks, are memorable and shareworthy. Your headline, more often than not, acts as the first impression and is what gets your reader to click. Research shows that 55% of visitors read your articles for 15 seconds or less so the overall goal is to grab your readers’ attention and keep it.

  1. Use visuals

Your content should look and feel aesthetically pleasing. Whether or not we will all admit it, picture books and guilty-pleasure magazines are still the most fun to read. 65 percent of people identify as visual learners. Not only are pictures more fun, but when used properly, they can help your readers understand your content more clearly. The same applies to web content. A story is more likely to be read and comprehended by readers when an image is associated with the text because users love images, whether they be photos, infographics or videos.

 

Which Social Media Platforms are the Best Fit for Your Law Firm

With so many social media platforms out there, it’s hard to decide which your law firm should be on. Don’t spread yourself or your law firm too thin, focus on platforms that fit your industry. Facebook, LinkedIn, Twitter, and Instagram are four social platforms to consider for your law firm. Each serves a purpose that is ideal for some audiences and but fails to reach others.

Facebook

Facebook is a versatile platform that allows for specific page formatting for business versus personal profile pages. It is a site that has shown consistency in its growth since its creation nearly 16 years ago. Creating a Facebook page for almost any law firm will prove to be effective because of the vast demographic of users on the site.  Once your firm has a Facebook page, boost your likes by posting consistent content and interacting with your community.

LinkedIn

The Pew Research Center found in 2018 that 90 percent of LinkedIn users are also on Facebook, this means that these two platforms go hand-in-hand in terms of audiences. While Facebook serves as a more casual platform for photo and news sharing, LinkedIn serves as it’s professional and business-minded counterpart. Whether it is a blog post or a job post, LinkedIn is a great place for your law firm to be present in the online business community. Encourage employees to connect with your firm’s page to create a profile that is an accurate representation of your law firm.

Twitter

Twitter is a platform that provides a space for conversation with your client base. With a 160-character limitation, the goal is to be succinct and to the point, while remaining conscious of hashtags and key words. If your law firm is actively publishing blog posts and you frequently find news relating to your industry, Twitter could be key in expanding a positive conversation around your law firm.

Instagram

Instagram is all about images, promoting your brand through photos and graphics. In order to cultivate an active presence on Instagram, you need content, and that means intriguing images with text to match. An Instagram is likely only a good fit for your firm if you have plenty of content, otherwise you risk posting repetitive images or becoming inactive.

Social media can help you to increase your law firm’s visibility in the community, but only if it is active. Keep your profiles on a post schedule through social media management applications like Buffer and HootSuite. Tools like these allow you to schedule posts ahead of time so your social media is flowing, even on your busiest days.

Key Ways to Generate Traffic to Your Law Firm Website

Ever ask an attorney or law firm how they increased their clientele list? They most likely told you: boosting website traffic. Below are five tips to help your firm generate traffic to your site, boost client morale and foster relationships ensuring communication and trust.

  1. Communication is key

    Two-way communication between clients and legal service firms is necessary. Some people prefer email, some prefer to pick up the phone and talk, and some may just show up at the front door. Making sure your correct phone number, email and address are displayed prominently on the website is top priority.

  2. Be creative, and to the point
    When a user comes to your site they should be able to find out what types of clients your law firm serves, locate the office, understand the kinds of services you can provide, and what distinguishes your firm from competitors.
  3. Embrace your feedback

    Allowing your audience to post reviews can help your firm in more ways than one. More often than not, prospective clients are far more likely to trust other consumers who have had a positive experience. Responding to reviews can also be a key component in showing clients who you are. Whether the review is positive or negative, people appreciate someone who takes the time to clear up discrepancies or thank those who speak highly of your firm.

  4. Optimize for mobile

    With mobile becoming a vital part of the online search, there should be no second guesses about implementation of new technology. Research shows that 60 plus percent of people browse the internet using their smartphones. With statistics like these, mobile is taking over, and you need to utilize mobile access or get left in the dust.

  5. Ask the audience

    Include open forums where users can comment and share their feelings with the website. This keeps constant communication with those who have access to the platform.

 

What Instagram TV is and What it Means for Your Social Media Content

As social media platforms are becoming more competitive, constant updates and feature launches have become the norm. The latest feature launch everyone is talking about came from Instagram. Last week Instagram announced the launch of Instagram TV, an addition to the social application that’s opening doors for influencers, brand pages, and even personal social media pages.

 

What is Instagram TV?

Instagram TV, also known as IGTV, is a TV portion of the app illustrated by a small television icon in the top right corner of the app. The TV icon takes you to a portal created just for IGTV channels. In the portal, videos that reflect your interests are displayed, along with “Following,” “Popular” and “Continue Watching.” IGTV also exists as a standalone app that can be downloaded on both iOS and Android.

What sets IGTV apart from other streaming sites is that the videos begin playing immediately when you enter the TV portal, eliminating the moments between users selecting a video and pressing play. The connection of a photo sharing platform with video streaming leaves potential for a seamless connection between the two mediums. The video length limitation on IGTV is 10 minutes, a huge step up from the one-minute limitation for videos posted directly to Instagram.

 

What can Instagram TV do for your business?

The creation of Instagram TV means a whole new sector of content creation for social media. With less limitations on videos and more time and space for creating and editing content, reaching your audience with video is now that much easier. Much like podcasts, videos are a great way to start a conversation with your followers and get them engaged in your content.

While IGTV may not be the perfect fit for every brand, for some it can prove to be essential in expanding a social following.

Less than a week since it’s launch and IGTV is already full of an assortment of content from major influencers and brands. Whether it’s conversational videos from celebrities or cooking videos from food-focused Instagram pages, IGTV is shifting the way we interact through video.

 

4 Tips to Quickly Master Social Media for Businesses & Entrepreneurs

In this age of technology, social media is a key component in keeping your business at top-of-mind. You don’t feel like a pro? Not sure where to start or what to say? No problem! Follow these 4 tips to master social media for your business and get ready to reap the benefits.

  1. Commit.

Like any other form of marketing, social media for businesses can be challenging. Creating great content, growing an audience and increasing engagement is no simple task. With all that hard work standing in your way, it’s not surprising that brands often give up on social media after just a few months.

Generally, it takes eight to twelve months of consistency to really get the hang of social media marketing. Not only to get a consistent content stream going, but to figure out what your audience resonates with and what they don’t. The first thing that businesses can do to find success is make a commitment to social media.

  1. Be authentic.

The second social media tip for businesses is to always (authentically) be you on social media. No one wants to read uninspired content from “brand robots.” Show your personality and have fun with it! It’s all about providing your audience with the opportunity to connect with you. The best brands out there share a common point of view with their fans. Success on social media isn’t solely about showing off your product. It’s about connection and experiences.

  1. Listen to your audience.

Social media is such a valuable and unique marketing tool in that it offers a platform for businesses to communicate and engage with customers. Use this to your advantage. Instead of dominating your feeds with promotional content, listen to what your audience wants, assess what they respond to and adjust accordingly.

Another advantage? Your customers are the best source of inspiration for content and can offer live feedback. Lots of businesses are sitting on a never-ending gold mine of content ideas by simply looking at their frequently asked questions, or what people are asking on social media. If you’re stuck on what to post, look to your customers first for ideas before anything else. Great social media programs are built around listening to customers, not promoting to them.

  1. Don’t spread yourself too thin.

It’s easy to get caught up in the whirlwind of the world wide web. We want to be everywhere at once and try everything because we’re sure that this network will have the most impact. The key is to select just a couple platforms to really focus on. Your dedication will shine through and readers will notice. Instead of getting average results across the board, develop content unique to each platform in accordance with what that audience will resonate with most.

 

Join Our Team as an Intern Account Coordinator

Congratulations to all who are getting ready to graduate! If you’re ready to get some hands-on experience, you’re in luck! We currently have internship openings for talented Account Coordinator Assistants who enjoy a fast-paced, professional (and fun) working environment and have excellent time-management skills. H&A, one of San Diego’s most dynamic “boutique” PR/marketing agencies, offers a chance to put what you learned in school to work.  You will be part of a team working on clients which cover a wide array of industries from legal to education and non-profit to general business.

 

Your responsibilities will include:

  • Media tracking and list building
  • Internet research
  • Drafting social media content and website updating
  • Drafting press releases and pitch letters
  • Creating PowerPoint presentations
  • Participation in internal client brainstorming sessions
  • General office and client support

 

You are qualified to join our team if you have:

  • Social media aptitude
  • Strong organizational and teambuilding skills
  • Strong verbal and written communication skills
  • Good grammar, spelling, punctuation, and attention to detail
  • Proficiency in Word, Excel, WordPress, various Social Media platforms and PowerPoint
  • Knowledge of SharePoint or other collaboration software preferred

 

AND

  • You are a junior or senior studying journalism, public relations, marketing/communications, business, or equivalent

OR

  • You are a recent college graduate with a bachelor’s degree in one of the above areas looking for hands-on experience
  • Internships are unpaid, however, applicants are encouraged to enroll in your school’s internship program for- Those who are not enrolled will receive a stipend to cover gas and mileage.  Occasionally, paid positions become available and interns who perform at the highest level are automatically considered for those openings.

BONUS

We allow you to put your name on all your work so this is a great way to start to build your professional portfolio

 

Timeframe:  We have positions available now for Summer 2018 and can work with you to develop a schedule that works around your work or summer class session.

 

Reply Instructions:

We require all applicants to be currently living in the San Diego commuter area. If you’re ready to start, email your cover letter/resume, availability and work samples to Angelica Winns at awinns@heying.com.  Please no phone calls – we’re busy working with our clients!