Every year, viewers eagerly await the hilarious and heart-warming commercials that are played during the Super Bowl. Advertisements have become essential to the Super Bowl culture, and T. V broadcasting supplies marketers with a golden opportunity to reach out to a massive audience… at a massive price. Companies spent approximately $5 million per 30-second advertisement at this year’s Super Bowl ($166,666 per second!). Despite the excitement and thrill of the Patriots astonishing comeback, many of us have forgotten about the 30-second snippets of commercials we saw throughout the Super Bowl.
Instead of spending $5 million on an advertisement that most people will see once and then forget about, why not spend $5 million on Public Relations for an entire year? Many companies don’t have the financial resources for this type of advertisement and the proactive aspect of Public Relations is more valuable than an advertisement. We offer three distinctions to keep in mind when investing money into advertisements or Public Relations:
- Invention vs Evidence
People are often skeptical about advertisements because of their fictitious branding schemes and self-promotion. Ads lose their credibility by creating a disguised scenario that entices people to buy their product, service, or brand. In PR, our catalyst is to persuade consumers based on factual evidence. While an advertisement will try and access a source of deception, the straightforwardness of PR allows the consumer to make decisions based on knowledge.
- Intention vs Reality
The most problematic portion of creating a commercial advertisement is whether or not the ad will be effective. In the case of the Super Bowl, most ads are expected to create a message that increases sales or recognition; however, there is no guarantee that the $5 million 30-second bit will improve anything. The benefit to investing your money in a Public Relations firm is we offer more than just a one-stop shop. No matter the product, service, or brand, the amount of coverage and information available to the public will far surpass a one-time investment.
- One vs Many
One of the most pertinent aspects of any marketing endeavor is its novelty. The informative society we live in today is a continuously transforming environment that operates at a fast pace; without constant improvements, many products, services, and brands lose their spotlight. Commercials are extremely expensive, and viewers may see one 30-second snippet of the same ad persuading them to buy that brand. PR is able to incorporate the language and the dedication to constantly modernizing the information so that the public has access to such products, services, and brands. By sharing information of a period of time, it allows the product, service, or brand to be relevant and competitive.
In just 12 months, a Public Relations firm can make profound and impactful improvements on the recognition, popularity, and stimulation of a product, service, or brand….