Although you may be working for a company, the most important brand you should be concerned with is YOU.
Not only should you be concerned with your personal brand in the work place and among peers, you should pay the same amount of attention – if not more – to how you convey yourself online.
Here are five tips to strengthen your personal brand online:
- Spring Clean
Start going through your social media accounts and make sure there isn’t any evidence of misbehavior. Delete or un-tag yourself from any posts where you may look indecent or unprofessional. Keep your privacy settings up to date so that any negative conversations you may have had will remain unseen by visitors.
Including current material is very important. When people look at what you do, they shouldn’t be looking at what you did five years ago.
It is not what you know, but who you know. Reach out to people. It doesn’t have to be often, as long as you stay in touch. A friendly “hello” or a brief conversation can go a long way. If you needed a favor, help or advice in the future, they will be willing to help you.
- Stick to your niche
Avoid talking about anything. Stick to what you’re good at. When sticking to your niche, you sound intelligent and well-informed, the goal is to not ramble about any topic.
- Create a website
If you invest quality time to build your own website, it will capture people’s attention in a way that will benefit you. Investing effort and time will make everything work out in your favor.
- Sell yourself
There are approximately seven billion people in the world. This means there is a lot of competition for attention. If you want to compete, show your capabilities. Put your best abilities on your website and in your social media.