With summer coming to a close, another opportunity for major public relations efforts to take place is upon us– Back-to-school. Next to major holidays such as Thanksgiving and Christmas, back-to-school may offer the most abundant opportunities of all. Back-to-school initiatives can support various categories from health and fitness, to fashion, to personal finance.
Here are tactics that work well with the back-to-school occasion:
Know who covers what: A subscription database produced-media list should not be trusted on its own. While it can be a great place to start, all contacts must be researched for viability. It can also be beneficial to be aware of who has covered the given topic in the past.
Be part of a round-up: Collecting a list of corresponding new products or services is proven to be a media winner. By doing this, you have presented a newsworthy assortment of goods.
Stay on top of timing: You can never be too early when putting together pitches. Some people have already started school, while others start next week or even next month. Be aware of these differing start dates and include them in your pitches that are localized to a particular area.
Trends: Create a list of attention-getting topics to research for your pitch. You want your information fresh and current. Popular topics could include the newest technology or what to pack for your freshman dorm room.