Live events are a useful and critical tool in building a close following and personal connections. According to the Event Marketing 2018: Benchmarks and Trends report, 80 percent of marketers believe live events are critical to their company’s success.
Know the “why” behind your event.
Before planning an event, you need to know what you want to accomplish and convey before you decide what elements your event needs. It’s important for you to know what the purpose of your event is in your organization’s overarching goals. Make it clear to your audience and participants what the event’s purpose is and how it could be beneficial to them. Provide a call-to-action that your audience can follow up with.
Align your event with your overreaching mission.
Take your goals and grow the event around them. The event you put on should fit into the broader context of your goals and what you do as an organization. How can you make your event promote your brand in a positive light? Stay consistent with your brand promotion. Be purposeful and mindful about the types of events you put on and how they are perceived to your audience.
Have your most enthusiastic staff and consumers present.
Your organization can have the most caring staff out there. Your business could foster great personal relationships with each of its clients. However, people will always look to other consumers to validate that your organization is trustworthy and that your products and services high-quality and consistent. Eighty-two percent of consumers will proactively seek referrals before making a purchase, according to Business to Community’s website. Trust in positive word-of-mouth to promote your brand and allow your consumers to engage with one another.
Know your three key words.
Can you summarize the purpose of your event in three words? Let people know early on what the purpose of the event is in short. People lose focus when bombarded with information that they find is seemingly irrelevant. Have your three key words tell a story about what your organization does and can do for its consumers, versus what the consumers can do for you.