Blog - Heying
1815
paged,page-template,page-template-blog-large-image,page-template-blog-large-image-php,page,page-id-1815,page-parent,paged-11,page-paged-11,ajax_fade,page_not_loaded,,select-theme-ver-3.1,vertical_menu_enabled, vertical_menu_transparency vertical_menu_transparency_on,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

7 Ways to Be More Productive

For many PR Pros, the month of September ends up being the busiest time of the year. With back to school, year-end goals, and the upcoming year and holidays, work can tend to be a bit overwhelming. In order to handle this time of year, it is important to improve the way we work.

Here are a few tips to maximize your efforts:

  1. Don’t work overtime: Studies show if you lower your daily work hours from 10 to 8 and work 5 days a week, your productivity increases. There is no need to overwork yourself when the quality of work will not be up to your usual standards.
  2. Stop multitasking: While multitasking is a good skill to have, taking on too many jobs at once is not beneficial. You will complete the tasks at a slower pace, and make more mistakes along the way.
  3. Try to surround yourself with natural light: Working in a naturally lit place will most likely put you in a happier mood and keep you energized, thus making you more productive.
  4. Don’t be a perfectionist: According the research, there is a correlation between increased perfectionism and decreased productivity. Focus on completing the task as a whole the best you can, rather than focusing on perfecting every little detail.
  5. Go for a walk: Any exercise does the brain good. Walking in particular has been shown to increase people’s problem solving skills and creativity.
  6. Take a nap: A short nap can make you feel energized and recharges your brain. You’ll wake up alert and ready to start your next task.
  7. Work in sprints: Ideally, working for 90 minutes followed by a 20-minute break allows us to be more focused. Take those 20 minutes to go for a walk, or take a nap and you’ll be ready to go!

In the end, working smarter is more important than working harder. We need to prioritize better and have a good work-life balance in order to give 100% effort in every task we take on

Want to Be On the Winning Team This Season? 5 PR Tips from Fantasy Football

As the NFL season kicks off tomorrow night, millions of people are getting ready to play fantasy football. Fantasy football is not only a great opportunity for football fanatics to be involved, but it can also offer some lessons to PR professionals that will put them on the winning team.

Here are some tips from fantasy football that will help you excel in public relations:

  1. Know your stats.

Every week, fantasy football managers must decide who to choose as a starting quarterback or which running back to put up against the opposing defense. To assemble a dream team each week, you need to look at the stats.

This is no different in the PR world. You must do your research. Whether it is deciding which publication to offer an exclusive story or identifying which reporter would give your pitch a second look, you need to find the perfect fit.

  1. Remember that you could lose on “any given Sunday.”

Football is a game of inches and upsets. No matter how prepared you are for a launch or a release, something can go in an unexpected direction. Whatever you do, don’t panic. One slipup will not eliminate you from the game. Refocus your efforts and learn from your mistakes.

  1. Stay up-to-the-minute.

Injuries and changes happen so often in football, and either could result in one of your starting players being on the bench. If you are not aware of the latest injury reports, you might start a sidelined player.

In PR, if you’re not current with industry news, you could miss an opportunity to get included in a clutch story. So remember to keep your head in the game.

  1. Interactivity is good.

Fantasy football has so many participants because it enables people to feel like they’re a part of the NFL experience rather than just a fan or bystander.

A PR campaign that invites participation from the public is often more successful. People want to feel involved. Using PR in an interactive way allows an organization to engage directly with its core audience.

  1. Collaboration leads to wins.

Collaboration is an essential element of a successful fantasy football team. You’ll never draft the perfect team, but collaborating with others in your league and making trades helps set you apart.

In the workplace, collaboration is also the key to success. Everyone has different skill sets, and recognizing how each person can contribute to your cause will help you get the win.

Making Your First Impression Your Best

While it is impossible to get to know someone in an hour, that is usually all of the time you’ll get in a job interview or business meeting (if you’re lucky). This is why it is important to make your first impression a memorable one. Once someone mentally labels you as “likeable” or “untrustworthy”, everything else you do will be viewed through that filter. If someone likes you, she’ll look for the best in you. If she mistrusts you, she’ll suspect ulterior motives within your actions. Every detail from what you say or don’t say, to what you wear, to your body language can be a determining factor in how people see you as an individual, and more importantly, it can determine if you land the job or not.

Here are some guidelines to follow in order to make your first impression your best:

Be on time: And by on time, I mean fifteen minutes early. If you show up late to your interview, it will be assumed that being late is part of who you are.

Dress to impress: As often as we’re told “looks don’t matter”, you would think what you wear shouldn’t be an issue. However, what you wear can say a lot about the qualities you possess and how seriously you’re taking the interview or meeting.

Give a good handshake: Touch is the most powerful and primitive nonverbal cue. Nothing is worse than a lifeless handshake, but at the same time, don’t break their hand either. There is a perfect in-between that is essential to master. Practice up and make sure to make good eye-contact simultaneously. This is more significant than you know.

Don’t check your phone: This is simply rude and disrespectful. From the time you enter the building or meeting room, your phone should be turned off and out of sight.

Stay positive: Always try and spin things in a positive light or be upbeat when speaking. Smiling is key.

If all goes well, this first impression won’t be your last!

How to Handle Law Firm PR

Big law firms were one of the last industries to embrace PR. Historically, law firms were opposed to PR and marketing. Lawyers viewed advertising and PR as unseemly. Once one large law firm started marketing, the others followed.

Today many top ranking law firms have in-house marketing or use PR agencies. They are fully committed to it, but in some cases they can be among the more difficult clients for PR professionals.

 

Here are some things to keep in mind when working with lawyers and law firms:

Big law firms have a lot of PR potential.

  • Large law firms often have exciting news and high-profile clients.
  • Competition can be ruthless and creating the need to elevate your legal name above the competitive noise and be noticed

 

The bigger the firm, the stickier some things can be.

  • Sometimes, getting the news out or commenting to reporters can be sticky.
  • The problem can boil down to internal policies and client conflicts that prohibit talking to the media on certain topics.

 

Sometimes, law firms are their own worst enemy.

  • Dewey & LeBeouf is a law firm that stands out among recent disasters. It overpaid certain lawyers, began to sink, partners left, and the firm collapsed into bankruptcy. The press had a field day, and PR was of little use to help the firm.

 

Lawyers need to be trained to talk to media.

  • Make sure lawyers are media trained, but also that they speak to reporters in plain English and not legalese.
  • Big news can boost law firm PR when done well.
  • Lawyers can become go-to sources for media.

 

PR for big law firms can be rewarding, but it can also have its fair share of roadblocks and false starts.

 

4 PR Tactics for Back-To-School

With summer coming to a close, another opportunity for major public relations efforts to take place is upon us– Back-to-school. Next to major holidays such as Thanksgiving and Christmas, back-to-school may offer the most abundant opportunities of all. Back-to-school initiatives can support various categories from health and fitness, to fashion, to personal finance.

Here are tactics that work well with the back-to-school occasion:

Know who covers what: A subscription database produced-media list should not be trusted on its own.  While it can be a great place to start, all contacts must be researched for viability. It can also be beneficial to be aware of who has covered the given topic in the past.

Be part of a round-up: Collecting a list of corresponding new products or services is proven to be a media winner. By doing this, you have presented a newsworthy assortment of goods.

Stay on top of timing: You can never be too early when putting together pitches. Some people have already started school, while others start next week or even next month.  Be aware of these differing start dates and include them in your pitches that are localized to a particular area.

Trends: Create a list of attention-getting topics to research for your pitch. You want your information fresh and current. Popular topics could include the newest technology or what to pack for your freshman dorm room.

Putting an End to The Lies That Hinder Creativity

“We have reached a limits of what is possible with computers.”

“Remote shopping, while entirely feasible, will flop – because women like to get out of the house, like to handle merchandise, like to be able to change their minds.”

“Everything that can be invented has been invented.”

These are just some of the things inventors were told before coming up with some of the most monumental ideas in history. If they would have believed these lies, we wouldn’t have personal computers or online shopping.

These ideas came from people were willing to take creative risks. By avoiding creativity in the workplace, you are missing opportunities to improve your communication, your business, and your professional reputation.

 

There are three common lies that hinder people from taking creative risks:

 

THE LIE: “I’m not creative.”

THE WHY: Maybe in the past someone dubbed you as “not good” at writing or drawing. More likely, no one ever commented on your creativity. The absence of feedback made you believe that you must not have any creativity at all.

THE TRUTH: Everyone is creative. Creativity is being able to think or do or make something new, which we all do every day.

 

THE LIE: “I don’t have time.”

THE WHY: How often do you use the “no time” excuse without challenging your typical methods? Maybe a new approach would save time, but you wouldn’t know because you don’t want to waste time finding out.

THE TRUTH: Doing things differently – exercising creativity – can actually be faster.

 

THE LIE: “They won’t let me.”

THE WHY: Once upon a time, you were brave enough to go against the flow. You shared your opinion or idea and then you got rejected. So you stopped trying because you believed “they” would only accept status quo.

THE TRUTH: They will let you and they might be wishing you would. When faced with opposition, you should absolutely listen to their rationale—but don’t stop there. Provide evidence and sell your approach.

 

Stop telling lies. Don’t say them to yourself and don’t say them to others. Instead, tell the truth: “I am creative. I do have time. They will let me.”