Blogging is a key element of a digital marketing strategy. It helps to boost your online visibility, position yourself as a subject matter expert, establish credibility, and increase awareness of your brand.
It can be difficult to constantly find new topics to write about. A strong blog topic should be created with the reader in mind and be useful, informative and simple.
Once you’ve come up with topics, here are a few tips to make your blog post powerful:
1. The title matters.
This is the first thing your readers see. It needs grab their attention. Clearly and concisely explain what the post is about and why your readers should care.
2. Don’t write just to write.
Make sure your post provides value to your readers and represents your voice. Each post should include a call to action, asking readers to comment, share, contact you, sign up for your newsletter, etc.
3. Consider the format.
Solid content is not enough for short attention spans. Make sure your post is easy to digest with sub-headlines and numbered or bulleted lists. Break up meaty paragraphs by incorporating quotes or charts that support your content.
4. Visuals, visuals, visuals.
Research shows that articles with images receive 94 percent more total views than those without. Select clear, high-quality images that are engaging and related to the content.
5. Consider frequency.
Consistency is important when it comes to blogging. Your readers like to know what to expect. Active blogs engage readers better. Blog posts should be made at least once a week.
6. Think about the length.
Not too short, but not too long. A blog post should be simple and straightforward, but also fully representing the desired message.